2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Sep 2022
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.6
1.6
9
Hugel, MSD, Yum! Brands, Invest In Canada
1.0
1.0
6
Leo Burnett
Hugel
0.8
0.8
4
8
Dentsu
Certified Angus Beef Project
0.4
0.4
9
5
4
BBDO
Storytel
0.3
0.3
1
6
5
Isobar
Abbott Korea, Ralph Lauren Corporation Project
0.2
0.2
4
7
6
FCB
McCain
0.1
0.1
2
8
7
Grey Group
Bang & Olufsen, Genesis BBQ Project
0.03
0.0
2
2022 (Jan-Aug):
4.3
37
2021 (Jan-Aug):
15.4
43
YoY Comparison:
-72.0%
-14.0%
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
DDB
Dongwon F&B, Skylife, LG Project, Namyang Milk Project
2
Ogilvy
3
3
4
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES