2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Sep 2022
1
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
235.8
235.1
168
109.8
109.8
51
TaoBao Project， New South Group Project, MINISO Project, PatPat Project
76.6
76.6
32
BBDO
Determinant Apperal Project， Bosch Social Corporate Project
68.8
68.8
26
5
VMLY&R
Mondelez, TCL Project
38.2
38.2
2
6
6
Grey Group
Arrawanna Project, Warner Bros
23.7
23.7
5
7
7
Saatchi & Saatchi
Financial Client
16.3
16.3
12
8
8
Isobar
Standard Foods Project, Mary Kay
15.7
15.7
5
9
9
Dentsu McGarryBowen
14.8
14.8
4
10
10
Publicis Worldwide
13.0
13.0
9
11
11
Prodigious
8.5
8.5
5
12
13
DDB
8.3
8.3
11
13 14
12 14
R/GA Digitas
8.2 6.5
8.2 6.5
2 5
15
15
G4 Advertising
6.5
6.5
5
16
16
Leo Burnett
3.3
3.3
2
17
17
BBH
3.3
3.3
2
18
18
MetaDesign
3.3
3.3
2
19
19
Havas Worldwide
2.6
2.6
1
2022 (Jan-Sep):
621.0
349
2021 (Jan-Sep):
1,081.1
502
YoY Comparison:
-42.6%
-30.5%
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
3
Wunderman Thompson Nestle
3
2
McCann WorldGroup
4
4
5
AGENCY
RECENT WINS Yadi China,HeYou Hospital， Alibaba
JunLeBao Dairy Industry, SAIC Mortor, Shiseido Hyproca Bio Technology Co. Ltd. Compagnie Financiere Richemont Project MaoPu (Chinese White Wine) Project, Hennessy GTR MP (SOT Campaign) Project GM (Luxury Division) China Mobile Nongfu Spring Co Ltd Project, Wyeth Nutrition Project Confidential Moonton Technology Co. Ltd. Project ARCFOX Project Wheelock Properties (Hong Kong) Limited Project
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES