2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Sep 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
VMLY&R
COZY (Digital) Project, Penod Ricard - Imperial blue (Digital)
2.7
2.7
28
2
Ogilvy
Micoem, VIVO, VPBank, Castrol Project, Temasek Holdings
2.1
2.1
25
3
3
Wunderman Thompson FMCG Client
0.9
0.9
4
4
7
Isobar
Vifon Joint Stock Company Project, GO VIET Technology Trading Company Limited Project
0.7
0.7
24
5
4
Dentsu
CPG Client
0.7
0.7
1
6
5
DDB
Unilever Project, Panasonic Project, Unilever Project, Techcombank Project, Bobby Project
0.5
0.5
6
7
6
Saatchi & Saatchi
Finance Client
0.4
0.36
5
2021 (Jan-Sep):
8.0
93
2020 (Jan-Sep):
4.6
81
YoY Comparison:
73.7%
14.8%
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AGENCY
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Sep 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mindshare
Unilever, Estee Lauder AOR for MAC & Clinique, XOR, Lalamove
6.92
6.92
6
2
MediaCom
Masterise Homes
0.85
0.85
2
3
3
Wavemaker
Masan
0.75
0.75
1
4
5
dentsu X
Air New Zealand, SUZUKI VIETNAM Project, Bluestone
0.41
0.41
19
5
4
Spark Foundry
FMCG Client
0.40
0.40
1
6
6
PHD
IKEA
0.2
0.2
1
2021 (Jan-Sep):
9.5
30
2020 (Jan-Sep):
0.6
8
YoY Comparison:
1455.6%
275.0%
2021 Creative & Media ((JanSep))
17.5
123
2020 Creative & Media ((JanSep))
5.2
89
235.9%
38.2%
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AGENCY
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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