2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Sep 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
7.6
7.6
23
6.7
6.7
65
2.6
2.6
9
1.3
1.3
9
0.4 0.3
0.4 0.3
4 2
0.2
0.2
8
0.2
0.2
4
0.2
0.2
6
Dole Thailand Limited Project
0.1
0.1
2
Saatchi & Saatchi
Chemical Client
0.0
0.0
1
12
Isobar
Retail Client
0.0
0.0
3
13
Brilliant & Million
Coco Max Project
0.0
0.0
1
2021 (Jan-Sep):
18.5
137
2020 (Jan-Sep):
13.9
119
YoY Comparison:
33.3%
15.1%
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
3
4
4
5 6
5 6
7
8
8
7
9
9
10
10
Dentsu
11
11
12 13
AGENCY
RECENT WINS
TREG MQDC, Central Group, Tyson Wunderman Thompson Foods Project, Unif Thailand, DTAC Project， Ford Project PTT, Medtronic, Thai Life Insurance Ogilvy Public Company Limited CP Food Solutions Project, Top VMLY&R Solvent, Carsome TC Pharma Various, Punthai Coffee, Grey Group Advanced Info Service Public Company BBDO Auto Client McCann WorldGroup Zoetis Project, Twilio Project Tasuko Project, Thai Oil PCL Project, Leo Burnett Allergan Aesthetics Project Unicharm - Sofy : LINE Platform Project, Allergan Aesthetics Project, Digitas Board of Investment of Thailand (BOI) Project Asian Group Service Co Ltd Project, IRPC Project, NONGPHO Project, DDB Tiger Jewelry Project, NGG Jewelry Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Sep 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
12.0
19
3.2
3.2
22
Dumex Co.,Ltd Project, Metropolitan Electricity Authority
2.0
2.0
28
Hyundai Project, Goo.N Baby Diapers Project, Namman Muay
1.4
1.0
11
Kamillosan, Swatch Group FMCG Client JSP Pharmaceutical Manufacturing, Yan wal yun
0.6 0.5
0.6 0.5
4 1
0.4
0.4
15
Universal McCann
Tasto, Eastspring, Tyson
0.3
0.3
3
7
m/SIX
JD Central, Xiaomii, LH Bank Project
0.2
0.2
5
10
8
PHD
Thai Health Consultant, IKEA, PTT (Petroleum Authority of Thailand)
0.4
0.2
3
11
10
Zenith
Chemical Client
0.2
0.2
2
12
11
Wavemaker
Tera Food and Beverage, Isuzu Motor, Zen Restaurant, Variety Food
0.3
0.1
8
2021 (Jan-Sep):
20.4
126
2020 (Jan-Sep):
10.9
137
YoY Comparison:
87.1%
-8.0%
2021 Creative & Media ((JanSep))
39.0
263
2020 Creative & Media ((JanSep))
24.8
256
56.9%
2.7%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
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1
Mindshare
GSB Project, Unilever, Abbott, AIS Project, AIA, Brand's Suntory
12.0
2
9
dentsu X
IT Client
3
2
Carat
4
3
Initiative
5 6
5 4
MediaCom Spark Foundry
7
6
iProspect
8
12
9
AGENCY
RECENT WINS
RECENT LOSSES
International Pet Food
AIA
Asiatic Agro
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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