2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Sep 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.1
4.1
24
1.1
1.1
16
Nc Taiwan, Kingston Technology, Tomax Enterprise
1.0
1.0
11
Wunderman Thompson
Lian Hwa Foods Project, Fuji massage chair Project
1.0
1.0
7
6
Isobar
the glenlivet Project
0.8
0.8
11
6
5
Publicis
RECKITT BENCKISER HONG KONG LIMITED TAIWAN BRANCH Project,
0.5
0.5
4
7
7
BBDO
Hotai and ctbc bank Project
0.3
0.3
3
2021 (Jan-Sep):
8.7
76
2020 (Jan-Sep):
12.3
122
YoY Comparison:
-29.5%
-37.7%
RANK THIS MONTH
RANK LAST MONTH
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1
Ogilvy
2
3
Leo Burnett
3
2
Dentsu
4
4
5
AGENCY
RECENT WINS Sourcecodecap, Gilead Sciences, PX Pay, Test Rite Group, FarEasTone Telecom Samsung Electronics Taiwan Project, Coke Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Sep 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.7
1.7
3
0.7
0.7
33
0.9
0.5
34
0.4
0.4
14
0.4
11
0.1
10
0.1
2
0.1
0.1
1
IT Client
0.1
0.1
2
Starcom
WHOO, IKEA Project
0.1
0.1
2
11
Universal McCann
Game Bean Project
0.1
0.1
1
12
Havas Media
Forevermark & De Beers
0.1
0.1
1
2021 (Jan-Sep):
4.2
114
2020 (Jan-Sep):
4.1
154
YoY Comparison:
4.0%
-26.0%
2021 Creative & Media ((JanSep))
12.9
190
2020 Creative & Media ((JanSep))
16.4
276
-21.2%
-31.2%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
2
2
dentsu X
3
3
Carat
4
5
iProspect
5
4
OMD
6
7
Mindshare
7
6
Wavemaker
Yong FengYu
0.2
8
8
Initiative
Cigna
9
9
Zenith
10
10
11 12
AGENCY
RECENT WINS
Unilever, Diageo, Nongchunxiang GU TAIWAN, Maywufa Company, KING CAR GROUP FUJIFILM Business Innovation Taiwan Co., Ltd Project, New Taipei City Government Project Ferrero, Centers for Disease Control Taiwan, Kakao Page Taiwan Kimpton, Philips, Harmony, Formosa Biomedical Technology Project HLH, Boehringer Ingelheim Project, Brown Forman, M!dea Project,
0.5
RECENT LOSSES
Cigna
0.2 WHOO
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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