2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Sep 2021
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RANK LAST MONTH
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1
GOVT
2
2
Ogilvy
3
3
4
4
5
10
6
6
7
5
8
7
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
44.0
31.8
160
Mondelez, Nestlé, Organon & Co. MOH, National Library Board, LTA, DDB SIM Ministry of Communication and Wunderman Thompson Information AMAZON Project, Endowus Project, Havas Worldwide JDE MOHH, Audi, English Premier BBDO League, Tripartite Alliance Project Dole Food Company Project, Grey Group Resorts World Genting Project, Dole
12.8
12.8
65
5.0
5.0
18
3.8
3.8
11
3.6
3.6
10
2.5
2.5
5
2.4
2.4
6
The Secret Little Agency StarHub
2.0
2.0
1
2.5
2.0
5
1.8
1.8
11
Sentosa Development Corporation
Genesis Project, Hyundai Project, NTUC First Campus Project BAT Project, Google Project, Asian Civilization Museum Project, Colgate Project
9
-
BBH
10
8
VMLY&R
11
9
McCann WorldGroup
Pharma Client
1.7
1.7
2
12
11
72andSunny
1.5
1.5
2
13
12
MullenLowe Group
1.5
1.5
9
14
13
Publicis
Oppo Global IMDA IMDA (Infocomm Media Development Authority) Project OR AOR, Friesland Campina Project, Visa, Samsung e-Commerce PP (SEA) Project
1.1
1.1
4
15
14
R/GA
ViewSonic
0.8
0.8
2
16
16
Isobar
Technology Client
0.4
0.4
5
17
15
Digitas
Arrow Electronics
0.3
0.3
1
18
17
Saatchi & Saatchi
FMCG Client
0.0
0.0
1
19
18
Dentsu
Entertainment Client
0.0
0.0
1
2021 (Jan-Sep):
74.8
319
2020 (Jan-Sep):
44.1
210
YoY Comparison:
69.5%
51.9%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Sep 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.3
1.3
12
0.7
0.7
6
0.6
0.6
4
0.4
0.4
9
0.4
0.4
2
Education Client
0.3
0.3
1
Havas Media
AIA
0.3
0.3
1
7
Wavemaker
sixmoredays (Stem Regen), NTUC Link Social Always On
0.2
0.2
7
9
8
Initiative
Luxury Client
0.2
0.2
1
10
9
dentsu X
Fujifilm Project
0.1
0.1
1
11
10
Carat
IT Client
0.0
0.0
2
2021 (Jan-Sep):
5.6
63
2020 (Jan-Sep):
6.4
80
YoY Comparison:
-11.8%
-21.3%
2021 Creative & Media ((Jan-Sep))
80.4
382
2020 Creative & Media ((Jan-Sep))
50.5
290
59.2%
31.7%
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1
Spark Foundry
2
2
PHD
Disney+ SEO, Expedia TV, Console Connect Reckitt, Subway, IKEA, Tafep
3
3
iProspect
Standard Chartered Bank Project
4
4
Mindshare
5
5
Universal McCann
6
11
OMD
7
6
8
AGENCY
RECENT WINS
Lalamove, Puma (Planning & eCommerce), 3M, Alibaba (Tmall) Sentosa Development Corporation, Association Banks of Singapore
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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