2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / Sep 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.3
4.34
7
Kiwibank, Standard Issue Global, ANZ Bank
2.5
2.52
3
DDB
Dole Project, ESPN Project, Bendon Project, Sealord Project, Park Hyatt Auckland Project
1.5
1.53
18
6
Isobar
Villa Maria Estate
0.5
0.52
8
5
4
FCB
Manufacturing Services Brand
0.5
0.50
1
6
5
BC&F Dentsu
IT Client
0.4
0.40
2
7
7
AnalogFolk
Afterpay
0.0
0.02
1
2021 (Jan-Sep):
9.8
40
2020 (Jan-Sep):
4.0
44
YoY Comparison:
144.2%
-9.1%
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2
Saatchi & Saatchi
NIB Project, Alcohol Client
2
1
Special Group
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / Sep 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.8
1.77
9
General Motors Specialty Vehicles
0.7
0.75
6
Havas Media
Ola Group
0.2
0.17
1
4
OMD
Canva, Meadow Mushrooms, Get Wellington Moving Project
0.2
0.15
3
5
5
Wavemaker
OLA
0.1
0.13
2
6
6
Pivotus
Snap Fitness
0.1
0.13
1
7
7
H&S
Icebreaker
0.1
0.11
1
8
8
Initiative
Cigna
0.1
0.10
1
9
9
Spark Foundry
Ineos Grenadier
0.1
0.05
1
2021 (Jan-Sep):
3.1
26
2020 (Jan-Sep):
2.4
28
YoY Comparison:
28.2%
-7.1%
2021 Creative & Media ((JanSep))
12.9
66
2020 Creative & Media ((JanSep))
6.4
72
100.6%
-8.3%
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1
PHD
Unilever, Lotto NZ, Energy Online
2
2
Carat
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Cigna
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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