2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Sep 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Diageo
6.3
14
3.0
Korea Housing & Urban Guarantee Group,Nexon Project,Doctor88
3.0
13
Lead Construction Project
2.0
Lead Construction Project
2.0
5
Menarini, Hotels.com, HTB / Guronsan Bamond
1.8
1.8
4
365 mc Project
1.7
4
Instagram Reels Project， Moet Hennessy Project
0.5
2
0.2
1
2021 (Jan-Sep):
15.4
43
2020 (Jan-Sep):
11.1
60
YoY Comparison:
38.7%
-28.3%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
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1
Leo Burnett
Diageo
6.9
2
2
DDB
LG Airsolution Project, Toptoon, Nexon Katrider Project
3
3
BBDO
4
5
Ogilvy
5
4
McCann WorldGroup Woori Bank
1.7
6
6
Grey Group
Grey Group
0.5
7
7
Publicis
HomePlus Project
0.2
AGENCY
RECENT WINS
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Sep 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.9
4.9
4
DIAGEO, Dunamu Upbit
1.4
1.4
2
Carat
FMCG Client
2.0
1.2
6
4
Universal McCann
Haggen - Dazs, VIG Partner Project, LF Mall Project, Hyungii Fashion Group
0.4
0.4
4
5
5
Mindshare
Hogangnono, Olive Young, GC Pharma, Barun Chicken
0.4
0.4
4
6
7
dentsu X
Galderma Korea
0.2
0.2
6
7
6
Wavemaker
Albamon
0.2
0.16
2
8
9
iProspect
Cookat Inc., Cos Stores
0.1
0.14
7
9
8
Initiative
Cigna
0.1
0.1
1
2021 (Jan-Sep):
8.4
37
2020 (Jan-Sep):
2.2
38
YoY Comparison:
285.8%
-2.6%
2021 Creative & Media ((Jan-Sep))
23.9
80
2020 Creative & Media ((Jan-Sep))
13.3
98
79.3%
-18.4%
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
SiS Limited, Gardasil, Febreze, Swiffer, Downy, Gillette
2
2
PHD
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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