2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Sep 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Masterise Homes, Hong Kong Land, B1 Services HK
6.4
6.4
53
3
Wunderman Thompson
Pinkoi, Lenzing Fibers (HK) Limited Project
4.8
4.8
18
3
2
DDB
HKSTP Project, Octopus, Dairy Farm Project, Lindt Regional TVC Project
4.3
4.3
19
4
4
Leo Burnett
1.6
1.6
10
5
5
Saatchi & Saatchi
1.2
1.2
8
6
6
Publicis
Welab Project, Asiamiles Project, Cathay Pacific Project, HK telecom Project, Fedex Project Visa Project, Hang Seng Bank Project, Huawei Project, Visa Project Lancome Project, Asiamiles Project
0.9
0.9
2
7
7
Grey Group
HSBC Brand Campaign
0.8
0.8
1
8
8
Havas Worldwide
MTR Malls Project
0.4
0.4
1
9
9
M&C Saatchi Group
Henderson Land Project
0.1
0.1
1
10
10
Isobar
Retail Client
0.1
0.1
4
11
11
McCann WorldGroup
Luxury Brand
0.0
0.0
1
12
12
VMLY&R
Pernod Ricard Project
0.0
0.0
1
2021 (Jan-Sep):
20.7
119
2020 (Jan-Sep):
13.5
99
YoY Comparison:
53.5%
20.2%
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AGENCY
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Sep 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.3
1.3
2
0.7
0.7
7
0.5
0.5
6
0.3
0.3
4
0.1
0.1
1
0.1
0.1
2
Cigna
0.1
0.1
1
dentsu X
Canon Hong Kong, American Eagle Outfitters, Inc. Project, Chinese University of Hong Kong Project
0.1
0.1
5
12
Digitas
Finance Client
0.1
0.1
1
9
Havas Media
Forevermark & De Beers
0.05
0.05
1
2021 (Jan-Sep):
3.2
31
2020 (Jan-Sep):
6.2
70
YoY Comparison:
-48.0%
-55.7%
2021 Creative & Media (Jan-Sep)
23.9
150
2020 Creative & Media (Jan-Sep)
19.7
169
21.4%
-11.2%
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1
PHD
2
2
Mindshare
3
3
Wavemaker
4
4
Carat
5
5
Zenith
6
6
Universal McCann
Henderson Land, BCT Group
7
7
Initiative
8
8
9 10
AGENCY
RECENT WINS
Unilever, HK01 Project New Balance, Alibaba (Tmall), LK International (HK) Limited, Fairwood, Chow Tai Fook FrieslandCampina, OSIM International, Friso, HK Trade Development Council Project Food Client
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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