2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Sep 2021
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
101.0
262
Facebook Portal UK
19.6
4
Mobile.de Germany
15.2
15
12.1
15
10.6
14
11.0
10.5
121
8.9
8.9
5
8.6
7
8.0
1
7.5
3
7.4
7.4
76
5.3
5.3
4
4.7
4.7
3
7.9
4.7
13
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Worldwide
L'OREAL France Project, Stellantis France Project, Ashtead AR UK Project
101.0
2
2
TBWA
Philips Global, Schweppes (Suntory) Europe, Air France Global
23.1
3
14
VCCP
Cinch Global UK, White Claw Global UK, Hotter Shoes UK PR
17.9
4
11
R/GA
APL EMEA, Stone Island EMEA, E.ON Ventures EMEA
12.1
5
6
Ogilvy
Sainsbury's, Argos, Habitat UK CRM, digital, T-Mobile CZ Czech Republic
11.1
6
12
M&C Saatchi Group
7
3
New Commercial Arts
8
8
DDB
9
4
Accenture Interactive
10
5
11
9
12
10
13
13
14
26
15
15
16
7
17
16
18
20
AGENCY
RECENT WINS
Jumia MENA Project, GSK UK, LINDT UK Sainsbury's beauty UK, Alzheimer’s Society UK Government Campaigns Solutions Roster UK Projects, Peloton Global Jaguar Land Rover Global
LG Electronics Europe, Tchibo Serviceplan Germany, CDU Christian Democrats Germany Samyroad Spain, Redexis Gas, S.A. Isobar Spain, Panasonic Corporation Spain Celio Europe, B&B Hotels France, Buzzman Feu Vert France, Citroen Global social Ben's Original Global, Lexus UK, LG The & Partnership TVs Global Reuters Europe, Federal Ministry VMLY&R For Economic Affairs And Energy Germany Project Oreo Europe, British Heart Saatchi & Saatchi Foundation UK Pets At Home UK CX, UX, Lorina Wunderman Thompson France, Lexus UK, Barilla France social Pepsi UK, Dubai Tourism Global, Mother TikTok UK Sekonda watches UK, Virgin Atlantic Lucky Generals UK, PGL Travel UK， Ovo Energy UK
19
17
Grey Group
Bahrain Telecommunications Italy project , Lego Dubai Project
20
18
Oddity
Bonprix Europe
9.5
RECENT LOSSES
Trident gum Europe
Seat Cupra UK
8.0 8.0
Yello Strom Germany
5.5
Betway Germany
4.5
2
6.4
Ribena UK
4.4
6
4.7
Capital One UK
4.3
4
4.2
4.2
6
4.7
4.2
22
4.0
4.0
1
2021 (Jan-Sep):
333.1
793
2020 (Jan-Sep):
238.0
403
YoY Comparison:
40.0%
96.8%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Sep 2021 RANK THIS MONTH
RANK LAST MONTH
1
2
OMD
2
1
Wavemaker
3
4
Mindshare
4
7
iProspect
5
3
Havas Media
6
5
PHD
7
8
MediaCom
8
6
Initiative
9
10
Universal McCann
10
11
Publicis Media
11
12
12 13
AGENCY
RECENT WINS Daimler Global, Government Campaign Solutions - Lot 2 UK, Channel 4 UK Perrigo EMEA, Merlin Entertainments UK, Carte Noire France LV= General Insurance UK, Unilever UK and Ireland, Netherlands and Belgium, the Nordics, Italy, Eastern Europe Ferrero EMEA/AMER, Pernod Ricard Spain, Carrefour Italy Picard France, Rebuy Germany, Unilever France, Spain, Forevermark & De Beers Global Chanel Global, Pokerstars Netherlands, Viaplay Netherlands Bayer Global, Indeed Switzerland, polti Italy, SIngulart Germany Landmark Group Middle East, Unilever Russia, Ukraine, Belarus Just Eat Takeaway Global, Honda Europe
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
79.0
Klosterfrau Germany
74.0
99
61.6
BSH Sweden
54.8
160
57.4
Ferrero Italy
34.2
53
32.8
12
32.8 33.3
Carrefour Italy
30.7
69
34.7
Bayer DE, RU
29.3
76
21.8
Pernod Ricard Spain
19.9
97
26.1
LV= General Insurance UK
19.4
40
14.6
Pernod Ricard Italy
14.4
4
Ferrero Italy, Stellantis Global, Lindt & Spruengli Europe
33.7
L'Oreal DACH
11.6
4
Aura by Omnicom
Air France Global
2.8
2.8
1
13
Mediahub
New Balance Europe
2.8
2.8
2
14
Performics
FCA Italy, CybeRefund Srl Italy, JLR Italy
1.1
1.1
4
0.9
0.9
4
0.8
6
0.7
1
0.7
4
14
15
Total Media
MG Cars UK, Aqua Pura UK, Lintbells UK
15
16
Spark Foundry
Fox's Confectionery UK,
1.1
16
17
M/SIX
National Express UK
0.7
17
18
The Kite Factory
White Claw UK, Wargaming UK, First Vet UK, Pure Cremation UK
0.9
18
24
The7stars
JD Williams UK
0.6
0.6
2
19
19
The Specialist Works
FreeSat UK
0.5
0.5
1
20
20
Goodstuff Communications
Christian Aid UK, Ovo Energy UK
0.7
0.5
5
2021 (Jan-Sep):
325.0
738
2020 (Jan-Sep):
135.0
406
YoY Comparison:
140.7%
81.8%
2021 Creative & Media (Jan-Sep):
658.1
1,531
2020 Creative & Media (Jan-Sep):
373.0
809
YoY Comparison:
76.4%
89.2%
Galliance France
UNICEF UK
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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