2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Sep 2021
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
3
Wunderman Thompson
3
2
Leo Burnett
4
4
DDB
5
8
Digitas
AGENCY
RECENT WINS Menarini Korea, Mondelez Singapore, Masterise Homes Hong Kong Beijing International Convention Center China Project, MCI Singapore Welab Hong Kong Project, Samsung Electronics Taiwan Project,Coke Taiwan Project Adidas Orginial Social Content Development China Project, Platinum Guild International (PGI) India Huawei China Project, Ji Nan On Cloud China Project AMAZON Singapore Project, Amazon Seller Services Private Ltd India Project KSF China Project, Ito En China Project Lotus China, MOHH Singapore, Chery China
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
92.0
91.5
499
53.0
53.0
205
48.3
145
34.8
34.8
165
27.1
27.1
38
27.2
26.2
86
ESTIMATED YTD WIN REVENUE (USD $ m)
49.7
6
6
Havas Worldwide
7
5
Dentsu
8
7
BBDO
9
9
McCann Worldgroup
10
10
Publicis
11
11
Grey Group
12
12
VMLY&R
Shell Malaysia, ORL India Project
16.6
13
13
TBWA
NAB Australia, Gatorade Australia, My Muscle Chef Australia
14
14
M&C Saatchi Group
15
16
GIO insurance Australia
25.1
87
23.7
23.2
92
16.0
16.0
57
15.8
14.8
59
14.3
14.3
49
14.2
138
19.0
12.3
13
Loconav India, MDEC Malaysia Project, SCDL (Content Strategy) Qatar Project
11.6
11.1
64
Saatchi & Saatchi
Visa Hong Kong Project, Kiranakart India
12.2
9.6
62
9.0
9.0
22
6.5
6.5
4
6.0
6.0
91
5.6
5.4
18
5.2
5.2
8
2021 (Jan-Sep):
523.1
2,227
2020 (Jan-Sep):
409.7
1,962
YoY Comparison:
27.7%
13.5%
IndusInd Bank India, Bosch India Nike China Project, Honda China, HomePlus Korea Project Uniqlo China Project, TC Pharma Thailand, HKU China, E Learning China Project
16
15
ThinkerBell
Universities Australia, Systema AI Australia Project, Paytime Australia Project
17
17
Special Group
ANZ Bank ANZ
18
22
Isobar
19
24
FCB
20
36
The Works
Vifon Joint Stock Company Vietnam Project, GO VIET Technology Vietnam Project Lamke India, Hawaya Malaysia Project, Hawaya Indonesia Project Destination NSW Australia, LG Australia Projects, WW Australia & NZ Project
26.1
RECENT LOSSES
United Airlines Global
LG TVs Global
Ladbrokes Australia
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Sep 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Lovely Professional University India, Jenny Craig Australia
122.2
L'Oreal China
98.8
137
45.1
Eastspring Thailand
42.6
75
43.6
Campari Group Australia
39.7
89
Chanel Global, Zurich Insurance Indonesia Project
37.5
Brillon India
35.8
48
Zenith
Rio Tinto Australia, Tata Group India SEO, AirAsia Berhad India Analytics
40.3
Edrington Singapore
35.7
38
6
Publicis Media
Stellantis Global, Nestle Pakistan
25.0
25.0
2
7
7
Carat
8
9
MediaCom
9
13
Dentsu X
10
11
Universal McCann
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
4
OMD
3
2
Wavemaker
4
3
PHD
5
5
6
AGENCY
Daimler Global, Decathlon China, Telstra Corp Australia Perrigo Australia, Matrimony.com India, Philips (Male Grooming) Planning
Amorepacific China, Pernod Ricard China, UGG China Bayer China, Ismail Industries Pakistan Tencent Financial Technology China, Fujifilm China Project, HITACHI, LTD Singapore Tourism Australia, RACQ Australia, Sentosa Singapore Urban Company India, Ajaib Indonesia
27.0
L'Oreal Australia
20.3
120
22.1
Breitling China
17.9
43
16.4
16.4
144
15.5
15.5
36
11
8
Initiative
12
10
Havas Media
13
12
Spark Foundry
14
33
Starcom
Ferrero China, ABInBev (Commerce) China, Moncler China Buying only
7.4
15
14
Resolution
LG Electronics Australia , Victoria University Australia, Southern Cross Austereo Pty Ltd Australia
16
15
Trio
PepsiCo Australia
17
16
m/SIX
18
17
Kaimera
19
18
Pivotus
20
-
Media Kinnect
Campus Shoes India, Forevermark & De Beers Global, Domino's Pizza India Voyages Indigenous Tourism Australia, Globe Telecom Inc Philippines Project
Nilon's India, Parag Milk Foods India, Dindigul Thalappakatti India BritBox, Campos Coffee, Aston Martin, My Muscle Chef, MedAdvisor Australian Building Company Queensland, Snap Fitness ANZ TVS India, Dr. Reddy's India, Coursera India
RECENT LOSSES
15.8
Hamdard(Offline) India
14.4
45
13.4
LBC Philippines
12.1
38
9.7
25
4.4
18
0.0
0.0
0
2.1
2.1
1
1.5
1.5
20
0.7
0.7
5
0.7
0.7
2
0.6
0.6
5
2021 (Jan-Sep):
395.9
1,007
2020 (Jan-Sep):
252.7
942
YoY Comparison:
56.7%
6.9%
2021 Creative & Media (Jan-Sep):
919.0
3,234
2020 Creative & Media (Jan-Sep):
662.4
2,904
YoY Comparison:
38.7%
11.4%
9.9 Petroleum Authority of Thailand Thailand
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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