2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Sep 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.3
1.3
37
FMCG Client
1.6
1.1
18
3
PNJ CAO Project, Friesland Campina Wunderman Thompson Project, WIPRO UNZA Project, Samsung Project
0.8
0.8
8
4
4
BBDO
Suntorypepsico Project
0.5
0.5
1
5
5
Ogilvy
Kimberly-Clark, WIPro Group Unza Project, Pizza Hut Vietnam Project
0.4
0.4
8
6
9
DDB
Panasonic Project
0.3
0.3
1
7
6
Saatchi & Saatchi
DHG Pharma Project
0.1
0.09
2
8
7
Publicis
FMCG Client
0.1
0.08
3
9
8
Leo Burnett
Heinken Cambodia Project
0.0
0.05
2
10
10
Isobar
Prudential Vietnam Assurance
0.0
0.02
1
2020(Jan-Sep)
4.6
81
2019(Jan-Sep)
8.7
92
-47.0%
-12.0%
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RANK LAST MONTH
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1
VMLY&R
LOFF Project, NutiFood - GrowPlus Project, McDonald's (Social Media)
2
2
Dentsu
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Sep 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.6
0.6
4
Vadal
0.0
0.0
2
MediaCom
CJ Foods Digital
0.0
0.0
1
Wavemaker
Motor Image
0.0
0.0
1
2020(Jan-Sep)
0.6
8
2019(Jan-Sep)
4.2
31
-85.4%
-74.2%
2020 Creative & Media (Jan-Sep)
5.2
89
2019 Creative & Media (Jan-Sep)
12.9
123
-59.5%
-27.6%
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1
Mindshare
Oppo
2
3
OMD
3
2
4
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Restaurant Client
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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