2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Sep 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.0
4.0
23
3.3
3.1
16
SCG Packaging Project
2.4
2.4
15
Rexona Project, Bangkok Life Assurance, Siam Regal Co., Ltd. Project, True Vision Project, JD Central e-commerce
1.3
1.3
10
1.0
1.0
18
0.9
0.9
6
0.6
0.6
18
0.5
0.5
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
Ramkhamhaeng Hospital PCL Project, Central Familymart Project, Tencent Thailand Project Wunderman Thompson Electrolux East Asia, Shell Project
3
6
Dentsu
4
3
BBDO
5
4
DDB
6
5
VMLY&R
7
8
Grey Group
8
7
Havas Worldwide
9
11
Publicis
AGENCY
RECENT WINS
Ogilvy
Bangchak Diesel Project, ADDA Project, Empower Steel Project Panyadee International School Project, International Pet Food Project Boonrawd Trading Project, Reckitt Benckiser Project, The Minor Group Electricity Generating Authority Of Thailand Project
10
9
McCann WorldGroup
Advanced Info Service (AIS) Project, CESPRI Project, Galderma Project
11
10
Digitas
BOI Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
0.3
0.3
1
0.1
0.1
8
0.0
0.0
1
2020(Jan-Sep)
13.9
119
2019(Jan-Sep)
17.4
112
-20.0%
6.3%
YoY Comparison:
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2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Sep 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
2
5
dentsu X
3
2
Mindshare
4
3
Initiative
5
4
6
AGENCY
RECENT WINS A.P. Honda, TOA Paint Project, Mass Marketing Company, Minor Food Group Finance Client Yara, LINE BK, PTTOR Project, Thai Airways(Search and Social), PTTEP
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.0
Diageo
3.5
26
1.8
Yara
1.7
45
1.4
1.4
12
MK Restaurant, Thai Nakorn Pattana (Preme Nobu) Project, Thailand Post
1.2
1.2
12
Universal McCann
Emirates Airlines, Food Panda, Big C Digital, Kito, Lazada, Q Min C, KTB Next
1.2
1.2
8
7
PHD
Diageo
0.7
0.7
5
7
6
OMD
Danone
0.7
0.6
1
8
8
Zenith
Disney+
0.3
0.3
2
9
9
Starcom
Finance Client
0.2
0.2
6
10
10
MediaCom
Hasbro, Merck Digital, Uber
0.2
Goon Baby Diapers
0.2
3
11
13
Vizeum
0.5
Lazada
0.2
12
12
11
Wavemaker
-0.1
5
13
12
Havas Media
-0.2
0
2020(Jan-Sep)
10.9
137
2019(Jan-Sep)
12.8
149
-14.5%
-8.1%
2020 Creative & Media (Jan-Sep)
24.8
256
2019 Creative & Media (Jan-Sep)
30.1
261
-17.6%
-1.9%
Tefal, Allianz Ayudhaya, Samyang Buldak Noodle EXIM Bank, Ovaltine Project, Quickfood, KWG Insurance, Dek Som Boon
Hasbro
0.2 0.0
Emirates Airlines
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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