2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Sep 2020
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
5
4
3
5
4
6
7
7
6
VMLY&R
8
8
McCann WorldGroup
9
21
Grey Group
10
9
BBDO
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.6
4.6
32
2.2
2.2
36
1.4
1.4
16
1.4
1.4
11
1.1
1.1
10
0.6
0.6
8
Intel
0.5
0.5
1
Raypal Biomedical Project, CITIZEN Project, Remy Cointeau Project
0.3
0.3
4
0.2
0.2
1
0.1
0.1
3
2020(Jan-Sep)
12.3
122
2019(Jan-Sep)
11.6
92
YoY Comparison:
6.7%
32.6%
AGENCY
RECENT WINS
Shinybrands Project, Médecins Sans Frontières Taiwan Project House Foods Taiwan Co. Project, Dentsu Fubon Financial Holding Co., Ltd. Project ChungHwa Telecom Project, Proril Leo Burnett Pumps Corporation Project National Taiwan University Project, Wunderman Thompson Chunghua Telecom, UCC Project, Brand's Diageo Project, Nestle Project, Publicis Citibank Project, Pepsico Foods Taiwan Haagen-Dazs Project, Amway Isobar Project, Hunya Foods Project Ogilvy
BMW Project, Laurel project, Samsung Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Sep 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
dentsu X
2
2
Carat
3
4
Starcom
4
3
Zenith
5
6
PHD
6
7
Wavemaker
7
5
Vizeum
8
8
Mindshare
Brown-Forman Project, Lindt Project
9
10
MediaCom
10
9
11 12
AGENCY
RECENT WINS Simmons Bedding & Furniture (Taiwan), Xiang Shang Games, Ladylin Lingerie Dr. Calorie Project, Yuen Foong Yu Consumer Products Co., Ltd. Project Wipro Unza, Dyaco, Abbott, Laural Project, Bio-essence
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.9
Vitalon
1.7
50
1.0
Porsche
1.0
61
0.4
0.4
5
Vitalon, DBS Bank
0.4
0.4
2
Diageo, Porsche, Golden Star NA, Elizabeth Arden
0.2
0.2
6
Asus, Komoe Tech., Lexus, Google Store Excutive Yuan, Nobel Biocare, Boehringer Ingelheim International GmbH Project
0.2
Bio-essence
0.2
6
0.3
Abbott
0.1
15
0.1
0.1
3
Hasbro, Uber
0.1
0.1
2
Universal McCann
Emirates Airlines
0.1
0.05
1
11
OMD
Meiji Project, US Baby
0.0
Hasbro
0.0
2
12
Havas Media
Tommy Hilfiger
0.0
Emirates Airlines
-0.1
1
2020(Jan-Sep)
4.1
154
2019(Jan-Sep)
9.7
205
-57.9%
-24.9%
2020 Creative & Media (JanSep)
16.4
276
2019 Creative & Media (JanSep)
21.2
297
-22.7%
-7.1%
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2