2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Sep 2020
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.4
6.4
21
Museum of Ice Cream, Samsung eCommerce SEA, Align Tech Project
5.7
5.7
14
Ogilvy
Australia Made Project, National Art Council Project, Ministry of Law Project
6.8
5.3
39
4
Isobar
Panasonic Asia Pacific, RohtoMentholatum Project
6.3
6.3
40
5
5
VMLY&R
3.2
3.2
15
6
6
4.3
4.3
17
7
7
2.2
2.2
2
8
8
2.0
2.0
6
9
9
2.0
2.0
2
10
10
TSLA
KFC
1.5
1.5
1
11
11
8traordinary
TikTok SEA
1.4
1.4
2
12
12
McCann WorldGroup
Unilever Project, SG (CPF) Project
1.2
1.2
8
13
13
FALCON
NETS
1.0
1.0
1
14
14
BLK J
0.8
0.8
1
15
15
MullenLowe Group
0.7
0.7
4
16
16
Saatchi & Saatchi
0.6
0.6
3
17
17
Dentsu
Scoot Global Neutrogena, Government Technology Agency of Singapore Project, Singapore Technology & Sensodyne Project, Bombay Shaving Company, Pollident Land Transport Authority of Singapore Project
0.5
0.5
14
18
18
Metia Group
National Environment Agency
0.3
0.3
1
19
19
Happy Marketer
Zespri International Digital
0.2
0.2
2
2020(Jan-Sep)
44.1
210
2019(Jan-Sep)
47.8
154
YoY Comparison:
-7.7%
36.4%
RANK THIS MONTH
RANK LAST MONTH
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1
DDB Mudra Group
Discovery Food Network, MSF Project, AIC, NEA Project, Oppo Project, IMDA
2
2
Publicis
3
3
4
AGENCY
RECENT WINS
Zespri, HSBC Project, Colgate Project Johnson & Johnson Project, IMDA, Wunderman Thompson Project Management Institute 72andSunny Budweiser SEA Changi Airport Group Project, Ntuc Havas Worldwide Fairprice Co-Operative Project Jollibee Food Corporation, Riot BBH Games Global
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
KFC
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Sep 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.4
5
1.3
1.3
37
Mercatus, Diageo, Bytedance, Mercatus, HSBC
1.2
1.2
6
Mindshare
JLL, PMI Project, BlackRock(SEM)
0.8
0.8
10
Universal McCann
Emirates Airlines, Lazada
0.7
0.7
3
0.5
0.5
3
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
FEDEX TNT
1.4
2
2
dentsu X
SkillsFuture Singapore, Lark Technologies, Facebook, BBC Asia Project
3
4
PHD
4
3
5
5
AGENCY
RECENT WINS
RECENT LOSSES
Hasbro
6
6
7
7
Havas Media
Disney+, Eurokars - Mazda/MG, Mazda NTUC FairPrice, Tommy Hilfiger
0.5
3
8
8
Essence
Finance Client
0.4
0.4
1
0.3
0.3
6
Zenith
0.6
Emirates Airlines
9
9
MediaCom
Hasbro, Duracell, SUSS, CK Holdings Property, Uber
10
10
Mediahub
CMC Markets
0.1
0.1
1
11
11
Initiative
Finance Client
0.0
0.0
1
2020(Jan-Sep)
6.4
80
2019(Jan-Sep)
6.5
73
YoY Comparison:
-1.2%
9.6%
2020 Creative & Media (Jan-Sep)
50.5
290
2019 Creative & Media (Jan-Sep)
54.2
227
YoY Comparison:
-6.9%
27.8%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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