2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines / Sep 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.0
7
2.5
2.5
4
Jollibee
2.0
2.0
1
Dentsu
FMCG Client
1.0
1.0
5
Leo Burnett
FMCG Client
0.7
0.7
10
0.7
0.7
7
0.5
0.5
4
0.3
0.3
10
RANK THIS MONTH
RANK LAST MONTH
1
1
BBDO
2
2
MullenLowe Group
3
3
BBH
4
4
5
5
AGENCY
RECENT WINS Department of Trade and Industry Project, Frabelle Project Department of Tourism, Philippine International Convention Center
Jinro Soju Project, Nutriasia Locally Project, Nutriasia Canned Veggies Project, SM E-Commerce Project Intel, Robinsons Land Project, CAM GSM Project NutriAsia Project, Epson Philippines, Pilmico Project, CIMB Bank Philippines
ESTIMATED YTD WIN REVENUE (USD $ m) 3.4
RECENT LOSSES
Pag-IBIG Fund
6
7
DDB
7
6
VMLY&R
8
8
Ogilvy
9
12
Grey Group
0.3
0.3
2
10
9
Wunderman Thompson HSBC
0.2
0.2
1
11
10
Publicis
Food Company
0.2
0.2
3
12
11
McCann WorldGroup
WebFocus Project, MOK (Kenstand) Project
0.1
0.11
6
2020(Jan-Sep)
11.6
60
2019(Jan-Sep)
14.5
94
-20.2%
-36.2%
YoY Comparison:
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2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines / Sep 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.75
1
0.64
3
0.6
0.60
3
UnionBank, ADP PHARMA Project
0.5
0.53
8
0.8
0.50
8
0.45
2
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Spark Foundry
Alcohol Brand
0.8
2
2
Wavemaker
BDO, Suntory
1.2
3
3
Universal McCann
Emirates Airlines, Lazada
4
4
OMD
AGENCY
RECENT WINS
RECENT LOSSES
Energizer
5
7
PHD
Diageo, Dole, Stada, Landers Superstore
6
5
Vizeum
Food Client
0.8
7
6
Starcom
RB (Reckitt Benckiser), Globe Telecom
0.6
0.34
4
8
8
Zenith
Disney+
0.2
0.20
3
9
9
Initiative
Globe Telecom Project, Evyap, Frabelle-Johnsonville, Maria Clara Sangria Project
0.2
0.17
6
10
10
dentsu X
YAMAHA - Makati Project
0.0
(0.01)
1
11
11
Mindshare
Robinsons Land Corporation
0.0
FMCG Client
(0.15)
1
12
12
Carat
Nutriasia
0.0
Diageo
(0.25)
1
13
13
Havas Media
0.0
Emirates Airlines
(0.60)
0
2020(Jan-Sep)
3.2
41
2019(Jan-Sep)
5.7
46
-44.3%
-10.9%
2020 Creative & Media (Jan-Sep)
14.7
101
2019 Creative & Media (Jan-Sep)
20.2
140
-26.9%
-27.9%
Lazada
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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