2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Sep 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
8.1
8.1
11
3.5
3.5
3
2.5
2.5
4
2.0
2.0
1
2.0
2.0
2
1.7
1.7
3
1.6
1.6
3
1.5
1.5
2
1.5
1.5
2
1.4
1.4
6
1.4
1.4
3
0km Argentina, Brazil
1.4
1.4
3
Di Paola Latina
Britax Latam Digital
1.3
1.3
2
Publicis Groupe
GSK Consumer Healthcare Brazil
1.0
1.0
1
-
Niña
Puma Energy Argentina, Paraguay
1.0
1.0
1
-
CraveroLanis
Sidra 1888 Argentina
1.0
1.0
1
14=
-
Hoopla
Grupo Petersen Mexico Digital
1.0
1.0
1
14=
-
Fbiz
Gilead Sciences Brazil
1.0
1.0
1
14=
-
África
Qsaúde Brazil
1.0
1.0
1
20
32
Grey Group
Holcim Colombia, BOYDORR Colombia, WINGO Colombia
0.9
0.9
45
2020(Jan-Sep)
47.4
134
2019(Jan-Sep)
38.0
79
24.7%
69.6%
RANK THIS MONTH
RANK LAST MONTH
1
1
FCB
2
3
Humo Rojo
3
2
BBDO
4
4
Merci
5
5
DPZ&T
6
6
Rapp
7
7
F.Biz
8
8
DDB
9
14
Mirum
10=
9
MullenLowe Group
10=
10
Gut
10=
29
VMLY&R
13
30
14=
11
14= 14=
AGENCY
RECENT WINS AchéBrazil, Lévty Brazil, Australian Gold Brazil, SafraPay Brazil Arí stides Wines Latam, BMW Argentina, Kimberly-Clark Professional Latam Boehringer Ingelheim (Pets) Brazil, Unilever (Pepsodent) Chile, CNN Brazil, CONMEBOL Copa América Argentina Natura Argentina, Chile, Perú, Colombia, México Electrolux Latam, Ambev Brazil Autocity Argentina, Eucerin Argentina Digital, Nutrique Argentina Digital Visa Brazil, Bom Pra Crédito Brazil Digital, Youse (Caixa Seguradora) Brazil Digital, Social Kia Colombia, Zest (Unilever) Colombia Volvo Brazil Social, Pernod Ricard Brazil Creative, Media, Digital Concha y Toro Brazil, Pirelli Brazil Project, Burger King Panama, Hoteles Decameron Colombia Bud66 Paraguay, Mercado Pago Latam, Nestlé(Alpino, Baton, Garoto, Nestléy Talento) Brazil
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / Sep 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.4
1
1.6
14
1.5
1.5
9
1.1
0.9
3
0.5
0.5
1
0.5
0.5
1
0.5
0.5
1
0.5
15
0.5
0
2020(Jan-Sep)
6.4
51
2019(Jan-Sep)
8.9
77
-28.6%
-33.8%
2020 Creative & Media (Jan-Sep)
7.8
54
2019 Creative & Media (Jan-Sep)
10.2
79
-24.0%
-31.6%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
Diageo Global, Chedraui Mexico, Didi Mexico
4.4
2
2
MediaCom
Senati Peru, didi Colombia
1.6
3
3
Initiative
Platanomelรณn Mexico Project, Cornershop Mexico Project
4
4
Havas Media
5
5=
Mindshare
6
5=
Accenture Interactive
7
5=
Trouble Maker
8
8
Wavemaker
9
17
Publicis Groupe
AGENCY
RECENT WINS
Lala Administraciรณn y Control Mexico, Pitunco Colombia BBVA Spain, LATAM, Turkey, US Digital BBVA Global Digital Asahi, Peroni, Grolsch, Urquell EMEA, Latam AFP Habitat Peru, farmalisto Mexico, Pharmacare Colombia TikTok Brazil Media, DirecTV Latam
1.2
RECENT LOSSES
ASW (American School Way) Colombia
Asahi, Peroni, Grolsch, Urquell EMEA, Latam
0.5
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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