2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Sep 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.5
3.4
14
2.4
2.4
10
1.2
1.2
4
Nike, Yuhan Kimberly Project
1.1
1.1
2
Isobar
Amway Project
1.0
1.0
10
9
Dentsu
0.6
6
Publicis
IT Client Heineken Project, OB Project, Daesang Project, Coca Cola Project
0.6
6
0.6
0.6
6
8
7
McCann WorldGroup Healthcare Client
0.60
0.6
2
9
8
VMLY&R
Intel
0.50
0.50
1
10
21
Grey Group
POSCO Project
0.24
0.24
2
11
10
Wunderman Thompson
HSBC
0.1
0.10
1
12
11
Happy Marketer
Zespri International Digital
0.1
0.1
2
2020(Jan-Sep)
11.1
60
2019(Jan-Sep)
8.7
50
28.4%
20.0%
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
2
2
Leo Burnett
3
3
BBDO
4
4
Ogilvy
5
5
6 7
AGENCY
RECENT WINS Gravity Project, Lina Project, LG Styler Project, Hanyang Construction ABinBev Project, TikTok, McDonald's Project, Cadillac Project, AirAsia Project Happy Bath， Amore Pacific (Mamonde) Global project， Amore Pacific (HappyBath)
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Sep 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.8
0.8
2
Emirates Airlines, Nike, Energizer
0.7
0.7
3
dentsu X
ELCA Korea
0.5
0.5
9
4
MediaCom
Hasbro, Uber
0.3
0.3
3
5
5
Mindshare
0.2
0.2
5
6
6
Initiative
0.1
0.1
4
7
7
Starcom
0.0
0.05
2
8
8
Vizeum
0.0
0.03
4
9
9
Wavemaker
0.0
Energizer
-0.1
0
10
10
Havas Media
0.0
Emirates Airlines
-0.2
0
11
11
OMD
0.0
Hasbro
-0.2
0
12
12
Carat
0.3
Diageo
-0.2
6
2020(Jan-Sep)
2.2
38
2019(Jan-Sep)
2.7
37
-18.8%
2.7%
2020 Creative & Media (Jan-Sep)
13.3
98
2019 Creative & Media (Jan-Sep)
11.4
87
17.2%
12.6%
RANK THIS MONTH
RANK LAST MONTH
1
2
PHD
Diageo
2
1
Universal McCann
3
3
4
AGENCY
RECENT WINS
Siwon School Project - Offline only, Pepsi Traditional TV, IBM APAC Lindt, Lego - OOS Project British Council Project, Mirae Credit Information Project FMCG Client
Pharmsville Project, The Kraft Heinz Company, Hansol Paper Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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