2020 CREATIVE AGENCIES NEW BUSINESS India / Sep 2020 RANK THIS RANK LAST MONTH MONTH
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AGENCY
RECENT WINS
ESTIMATED ESTIMATED YTD OVERALL YTD WIN REVENUE RECENT LOSSES REVENUE (Crore) (Crore)
No.of Wins
1
1
DDB Mudra Group
Adani Airport, Tata Steel Project, McDonald's North & East - Digital, Indospace
98.3
96.3
47
2
2
McCann WorldGroup
NASSCOM Project, Dr. Lal Path Lab
25.3
25.3
19
3
5
19.6
59
4
3
16.2
16.2
34
5
4
15.4
15.4
21
6
6
12.1
12.1
7
7
48
10.7
10.7
11
8
7
Dentsu
Mobile Premier League
14.8
10.4
6
9
9
L&K Saatchi & Saatchi
Reliance Digital, Hettich, Practo, Abbott Consumer Pharma
8.6
8.2
9
10
8
Leo Burnett
7.6
7.5
16
11
10
IdeateLabs
6.7
5
12
11
MullenLowe Group Lintas Group
Provident Housing, YES BANK Project, Woodcraft India Pvt Ltd Project TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL OLX Jobs, Veggie Clean, SkinKraft Project, Hershey
5.5
20
13
12
ARM Worldwide
MTV
5.4
5.4
1
14
13
Isobar
4.6
4.6
3
15
14
Mirum
3.4
3.4
2
16
16
BBDO
HP Project, Yes Bank, Idea Projects, HUL (V Wash)
3.0
3.0
9
17
15
Gozoop
OPPO digital, SterloMax
2.7
2.7
2
18
19
Ogilvy
Cars24 services, Mobile Premier League Project
7.1
2.1
8
19
17
Blue Vector
Volvo Social Media
2.0
2.0
1
20
18
DViO Digital
McDonald's digital
2.0
2.0
1
2020(Jan-Sep)
280.5
353
2019(Jan-Sep)
448.7
334
YoY Comparison:
-37.5%
5.7%
AMFI Project, Hero Electric Wunderman Thompson Project, Aster Hospital, Indusind Bank Project Harman - Jbl & Hk, William Grants, Havas Worldwide Vivo Project Nesterra, Oki Games, Oki LED, VMLY&R Colgate Commerce, Edelweiss Project, IDFC First Project TVS Motors, SBI Bank (ORM), WATConsult Vega, Meyer Vitabiotics digital, Nobel Hygiene digital UpGrad Education pvt, Reliance The Womb Retail, Rupeek
Danone digital, Max Bupa Digital, Diageo Brands WileyNXT (Social Media), Silver Arrows and Bimamitra
22.9
Hershey
Harman - Jbl & Hk
6.7 6.9
Astral Poly Technik
2020 MEDIA AGENCIES NEW BUSINESS India / Sep 2020 RANK THIS MONTH
RANK LAST MONTH
AGENCY
1
1
Havas Media
2
6
dentsu X
3
4
Starcom
4
3
PHD
RECENT WINS Transforming Rural India Foundation+Bill Gates Foundation, JBL India, Norton Lifelock Antivirus AOR, GITAM University Benetton Digital, Association of Mutual Funds, Toyota Kirloskar Motor Project Pharmeasy, Apica Group (ANA Oils), Cholayil, Udemy, Metro, UpGrad Diageo, Aasaan Job Dabur Digital, Lionsgate, Citro ĂŤn, Hasbro, Malabar Gold & Diamonds, Uber Mobile Premier League, Marico, ITC Store Cargill, Sun Pharmaceutical, Mondelez Int'l, Red Bull, Religare Health Insurance
ESTIMATED ESTIMATED YTD OVERALL YTD WIN REVENUE RECENT LOSSES REVENUE (Crore) (Crore)
No.of Wins
23.1
Emirates Airlines
22.1
14
18.4
Axis Mutual Funds
17.4
13
23.3
Sun Pharmaceutical Industries
17.2
15
14.3
4
12.0
9
11.4
12
9.8
5
3.4
3
2.7
12
14.3
5
5
MediaCom
6
2
Zenith
7
8
Wavemaker
8
9
Lodestar Universal
Emirates Airlines
3.4
17.9
13.4
Mobile Premier League
11.4 13.5
ITC
9
7
Mindshare
TI Cycles, Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT
10
10
Kinnect
Bausch + Lomb Digital
1.7
1.7
1
11
11
Performics
Mobile Premier League (MPL) Digital Media
1.7
1.7
1
12
12
Gozoop
SterloMax
1.4
1.4
1
13
13
Clevertize
eBay
1.0
1.0
1
14
14
Madison Media
Dr. Fixit
0.3
0.3
1
15
15
iProspect
VFS Global
0.3
0.3
1
16
-
Initiative
Meesho, Cred
0.3
0.3
1
17
16
Carat
FMCG Client
0.8
Diageo
-0.0
3
18
17
Essence
FacesCanada, Games24x7
1.7
UpGrad
-0.4
2
19
18
OMD MudraMax
SAP
1.0
Carapelli Firenze
-2.1
2
2020(Jan-Sep)
114.8
101
2019(Jan-Sep)
297.3
146
YoY Comparison:
-61.4%
-30.8%
395.3
454
746.0
480
-47.0%
-5.4%
Pharmeasy
2020 Creative & Media (Jan-Sep) 2019 Creative & Media (JanSep) YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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