2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Sep 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.2
3.2
25
2.8
2.8
10
2.3
2.3
24
1.1
1.1
7
1.0
1.0
4
0.9
0.9
4
IT Client
0.5
0.5
1
Havas Worldwide
Hong Kong Airport Authority Project
0.5
0.5
1
10
Grey Group
Tuborg, Edgewell - Sun Care, Marriott Recovery, Tuborg Equity
0.5
0.5
8
10
9
Dentsu
Finance Client
0.3
0.3
5
11
11
McCann WorldGroup
0.2
0.2
4
12
12
Publicis
0.2
0.2
3
13
13
BBDO
0.1
0.1
3
2020(Jan-Sep)
13.5
99
2019(Jan-Sep)
21.2
110
-36.3%
-10.0%
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
DDB
3
3
Isobar
4
4
Leo Burnett
5
6
6
5
7
7
VMLY&R
8
8
9
AGENCY
RECENT WINS Chinese University of HK Project, Philips Hong Kong Project InvestHK Marine Project, HKTB Project, Livi Virtual Bank, Invest HK Project WKCDA, Chinese University of Hong Kong, Acer Incorporated
Citibank Project, Superpark Project, Alibaba Project, Generali Project LEGO Project, HSBC, Hong Kong Wunderman Thompson Tourism Board, Reckitt Benckiser Project HKIA Project, Melco Project, HKIA Saatchi & Saatchi Project, New World Project
Microsoft Project, Starbucks Project, CPF.gov.sg Project Mead Johnson Project, NeoDerm Project Haagen Dazs Project, Chubb Life Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Sep 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Convoy Financial, Kraft Heinz, Mastercard Project
2
2
Mindshare
Ferrero, Airstar Bank, L'Oreal
3
4
PHD
4
3
OMD
5
5
Universal McCann
6
8
dentsu X
7
6
Havas Media
8
7
Starcom
9
9
10
AGENCY
RECENT WINS
Sheraton Macao, Tai Kwun, The Landmark Wyeth Nutrition, Nestle E Shop Project, Top Spring,Kowa, Ngong Ping 360 Emirates Airlines, Hong Kong Housing Society Centralcon Investment Holding Project, Minmetals Land Project, Hoiana, Book Depository, Havaianas, Tommy Hilfiger
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.8
2.8
15
1.5
1.5
8
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
1.3
Ferrero
1.1
13
0.7
Hasbro
0.6
10
0.4
0.4
4
0.4
0.4
4
0.5
Emirates Airlines
0.3
4
HKMC Annuity Ltd.
0.3
Save The Children
0.2
2
Wavemaker
HKU, Blue Girl
0.1
0.1
2
10
MediaCom
Uber, RoadKing, Hasbro,J Select, Bank of China, Timberland Digital
0.68
Tourism Client
0.03
6
11
11
Initiative
0.0
Revlon
-0.3
0
12
12
Zenith
0.1
Power Client
-0.8
2
2020(Jan-Sep)
6.2
70
2019(Jan-Sep)
9.4
54
-34.0%
29.6%
2020 Creative & Media (Jan-Sep)
19.7
169
2019 Creative & Media (Jan-Sep)
30.6
164
-35.6%
3.0%
Generali Insurance, Vanke Property Project
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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