2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Sep 2020
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
9
3
2
4
5
5
3
6
4
7
6
8
8
9
7
10
12
11
10
12
11
13
24
14
16
15
13
16
14
17
17
18
15
19
21
20
19
AGENCY
RECENT WINS
OKM Argentina, Brazil, adidas-neo China Project, Tesco Malaysia Project DKMS Switzerland Project, Kvik A/S Isobar Denmark Project, Panasonic Singapore Project Huadong Medicine China Project, Ogilvy Evergrande Group China Project, Shinybrands Taiwan Project Wells Fargo US Project, 3M US, B4 Havas Worldwide Growth Portugal Project Allstate US, Maserati Global, Reform Droga5 Alliance US, CBS All Access US Perfetti van Melle Indonesia, Amway Wunderman Thompson China, AMFI India Project Powdr US, Lowe's US, Petsmart US, Deutsch Walmart+ US Carlsberg Global, NBA US Project, Grey Group Haagen Dazs US Project GSD&M Capital One US Spotify US Project, VinGroup / R/GA VinFast US Project, Beam Suntory US Nike China, Diageo Taiwan Project, Publicis QLD Health and Wellbeing Australia Project Sapient Mercedes-Benz China Project AARP US, Brookvale Union Australia, BBDO Tourism Tasmania Digital Australia, JD.com China Spotify Global, Freedom Foods 72andSunny Australia, Adobe Global, Sendle Australia Peugeot Motorcycles Europe, Lu Saatchi & Saatchi biscuits Germany, Vivo China Project, Porsche China Project Two Lane US, Sientra US, High West MullenLowe Group Whiskey US Pharming US, DHL Dubai, Sierra FCB Oncology US, AchéBrazil, Lévty Brazil, Beats China Project, Rinrei Japan McCann WorldGroup Project, CPF.gov.sg Hong Kong Project House Foods Taiwan Project, PT Dentsu Bank Negara Indonesia Project, UMW Toyota Motor Malaysia Project O.P.EN(Omnicom) Peugeot Global VMLY&R
ESTIMATED YTD WIN REVENUE (USD $ m) 69.8
RECENT LOSSES
Bumble Bee US
65.7
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
66.4
122
65.7
243
65.2
KFC Singapore
63.7
296
80.0
Peugeot Global
62.0
158
56.5
5
56.3
201
40.0
4
56.5 57.0
Hershey India
40.0 52.6
AARP US
39.7
223
50.0
Popeyes US
37.5
1
35.0
22
32.7
131
25.1
30
35.0
38.0
Aflac US
25.2 32.5
Postbank Germany
23.2
104
28.0
Trojan condoms N America
22.0
13
22.9
Yayoi Thailand
21.6
46
26.2
US Cellular US
21.3
85
17.9
29
18.0
21.2
Subway UK & ROI
17.5
103
18.3
Kmart Australia
17.1
169
15.0
1
2020(Jan-Sep):
1,058.1
2,873
2019(Jan-Sep):
1,246.0
2,638
YoY Comparison:
-15.1%
8.9%
15.0
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Sep 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
2
4
MediaCom
3
3
Starcom
4
2
Mindshare
5
5
Wavemaker
6
7
PHD
7
6
Zenith
8
8
Initiative
9
9
Horizon Media
10
10
Carat
11
22
Vizeum
12
14
Havas Media
13
11
Digitas
14
12
Hearts & Science
15
19
dentsu X
16
15
MediaHub
17
16
WPP
18
17
Universal McCann
19
18
Blue 449
20
20
Essence
AGENCY
RECENT WINS Noom US, DKB Germany, Money Mart Canada, SAP Glboal Uber Global, Xiaomi Global, Tencent Fit China, RoadKing Hong Kong E.on Energy Europe, Pharmeasy India, Apica Group (ANA Oils) India Amazon Fashion Japan Project, Neurocrine US, Dollar Shave Club US, Zespri kiwi fruit Global Pernod Ricard US, Perfetti Van Melle US, Riverside Naturals Canada LG APAC Project, Toyota/Lexus Belgium, Warsteiner Spain Project Reckitt Benckiser US, TikTok Global, GAC FCA China, Hong Kong Disneyland APAC Hagebau Germany, Degroof Petercam Belgium, Meesho Inida Orkin pest control US, Jenny Craig US, RMHDA US, Mayo Clinic SEM US Kraft Heinz Global (Non-US), Pandora US & Canada, A.P. Honda Thailand Spinmaster France, Swedish Match EMEA, British Columbia Gvt Canada Signify Global, Loterias Christmas Spain Project, BBC UK, Lactalis France Whirlpool US, Sun Basket US Project, Edrington Singapore Reckitt Benckiser US, Auto Trade, Kelley Blue Book US Association of Mutual Funds in India, Pharma Science Australia, Honda Malaysia Project Esperion Pharma US, Dietz & Watson US, Fuji Instax Europe Unilever China Energizer Global, Emirates Airlines Global, Lazada SE Asia, Food Panda Japan, Quibi US FDJ France Airbnb Global, The North Face US, One Medical US Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
94.2
Longchamp France, Germany
66.6
245
71.9
Combe Canada
63.9
213
71.6
Spinmaster France
61.8
65
72.3
Pharmeasy India
60.3
118
67.0
RNLI UK
58.2
155
60.7
Manchester City FC UK
40.7
165
50.4
ZDF Germany
38.8
61
36.4
Intersnack Germany, Austria, Hungary
32.6
92
38.4
WW US
31.1
23
49.4
John West UK
27.2
177
29.2
Lazada SE Asia
24.2
57
35.5
FDJ France
18.0
88
16.1
16.1
5
13.2
13.2
5
12.4
194
11.0
11.0
9
10.0
10.0
1
8.8
28
8.8
1
8.1
9
2020(Jan-Sep):
649.3
1,818
2019(Jan-Sep):
703.2
2,075
YoY Comparison:
-7.7%
-12.4%
2020 Creative & Media (Jan-Sep):
1,707.5
4,691
2019 Creative & Media (Jan-Sep):
1,949.2
4,713
YoY Comparison:
-12.4%
-0.5%
20.7
21.5
Axis Mutual Funds India
Intersnack Romania
8.8 8.4
UpGrad India
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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