2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Sep 2020
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RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Worldwide
2
7
isobar
3
2
VMLY&R
4
3
Serviceplan
5
5
Scholz & Friends
6
17
New Commercial Arts
7
4
O.P.EN(Omnicom)
8
-
Grey Group
9
6
Saatchi & Saatchi
10
8
VCCP
11
9
Fred & Farid
AGENCY
RECENT WINS B4 Growth Portugal Project, Disney Plus & Fox Spain Project, Open University UK Project DKMS Switzerland Project, Kvik A/S Denmark Project, Hublot SA (LVMH) Switzerland Project Intel Global, The Lee Brand Global, Zespri Global BMW EMEA Sparkasse Germany, McDonald's Germany Vodafone Global, Halifax UK, World Out Of Home Org Global Peugeot Global Carlsberg Global, Livinguard AG Germany Project, MooRER Italy Peugeot Motorcycles Europe, Lu biscuits Germany Green & Black's UK, Toblerone Global UK, Walkers UK, Holland & Barrett UK, Kwik-Fit UK Longchamp Global GSK Global Production, Barilla Europe Le Creuset EMEA Digital, United Colours of Benetton UK digital
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
36.6
26.1
69
20.5
20.5
63
15.7
15.7
3
16.5
13.2
2
13.0
13.0
2
11.4
11.4
3
10.5
10.5
1
9.6
9.6
52
9.3
9.3
5
6.7
6.7
5
6.4
6.4
1
6.0
5.5
3
5.5
5.5
3
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
12
10
13
-
R/GA
14
11
Fold7
Kronenbourg 1664 Global ex UK
5.0
5.0
1
15 16
12 -
Mediamonks Mother
BMW EMEA Samsung UK, Doritos Europe
5.0 4.9
5.0 4.9
1 3
17
13
Wunderman Thompson HSBC Global, Hastings Direct UK
4.5
4.5
2
18
14
Heimat
4.5
1
15
Wonderhood Studios
Gerolsteiner Germany Branston, Mizkan UK, Three Mobile UK
4.5
19
4.5
4.5
2
20
-
Spotify Global
4.0
4.0
2
2020(Jan-Sep)
238.0
403
2019(Jan-Sep)
276.3
315
YoY Comparison:
-13.9%
27.9%
Publicis
72andSunny
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Sep 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Longchamp France, Germany
40.2
117
22.2
South Tyrol Switzerland
20.8
92
17.5
Manchester City FC UK
14.4
59
20.6
FDJ France
8.8
24
8.8
0
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
DKB Germany, Salto France, Mustela Turkey
43.1
2
2
MediaCom
Uber Global, BMI HealthCare UK, Caffe Borbone Italy, Jaco Ukraine
3
3
PHD
4
10
Havas Media
5
4
Blue 449
AGENCY
6
5
Starcom
7
6
Mindshare
8
7
Wavemaker
9
8
Universal McCann
10
9
Mediahub
11
11
Essence
RECENT WINS
Toyota/Lexus Belgium, Warsteiner Spain Project, Etsy Germany Lactalis（13 markets)， John West UK， BBC UK, EDF UK FDJ France Intersnack Europe， E.on Energy Europe， Spinmaster France Zespri kiwi fruit Global, BBVA Spain, Turkey Digital, Homeaway Italy, Playmobil Europe Galbusera Italy， Beiersdorf Romania， Douglas Poland Emirates Airlines Global, Energizer Global Fuji Instax Europe, Twitch EMEA, Moleskine UK Zoopla UK, ITV UK, Sainsbury's UK digital, Airbnb Global Hagebau Germany， Degroof Petercam Belgium， Aspiag Italy
RECENT LOSSES
8.8 13.1
Kraft Heinz Global (Non-US)
7.8
4
6.8
Church of Norway
5.5
18
8.2
Asahi International EMEA
5.1
35
4.5
Intersnack Romania
4.3
2
4.1
0
3.5
4
3.2
20
2.0
2.0
2
3.0
2.0
1
1.5 1.3
1.5 1.3
1 0
0.8
0.8
1
4.1 3.5 Intersnack Germany, Austria, Hungary
12
12
Initiative
13
13
M/SIX
14
14
Mediaplus
15 16
15 22
Accenture Interactive Trouble Maker
17
16
Yonder Media
18
21
The Specialist Works
De’Longhi UK, ZDF Germany, Siemens Healthineers Global BBVA Global Digital Asahi International EMEA FreeAgent UK, PROPER UK, Shelter UK Abel & Cole UK
0.7
0.7
0
19
17=
Pilot Media
Miele Germany
0.6
0.6
1
20
17=
Shift Active Media
Brompton Bicycle Global
0.6
0.6
1
2020(Jan-Sep)
135.0
406
2019(Jan-Sep)
139.8
680
YoY Comparison:
-3.4%
-40.3%
2020 Creative & Media (Jan-Sep)
373.0
809
2019 Creative & Media (Jan-Sep)
416.2
995
YoY Comparison:
-10.4%
-18.7%
Fossil Group EMEA
7.9
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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