2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Sep 2020 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
241.3
241.3
126
164.2
164.2
30
77.9
77.9
49
77.2
77.2
20
73.1
72.7
66
54.0
54.0
9
44.4
44.4
15
41.7
41.2
24
44.2
40.7
16
LG China Project, Lexus, Honda Project, Amore Pacific Project
35.7
35.7
24
BBDO
JD.com, Pepsi Project, TA business Event Project
26.4
26.4
17
16
DDB
ChengDu TianWei Food, Mengniu Dairy
22.5
22.5
12
13
12
McCann WorldGroup
Beats Project, Nestle Project, Richemont Project, Carrier Project
20.7
20.7
33
14
13
Interone
Vivo digital
19.6
19.6
1
15
14
BBH
WM Motor, Burberry Project
14.9
14.9
2
16
15
TBWA
League of Legends
13.0
13.0
2
17
17
ForwardPMX
Mulberry Digital
6.5
6.5
1
3.5
3.5
12
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Huadong Medicine Project, Evergrande Group Project, Yili Group Project
2
2
Sapient
Mercedes-Benz Project, Marriott Project
3
4
4
3
5
5
6
6
Havas Worldwide
7
7
VMLY&R
8
8
Leo Burnett
9
9
Saatchi & Saatchi
10
10
Dentsu
11
11
12
AGENCY
RECENT WINS
Amway, Unilever Project, GSK Wunderman Thompson Project, Amway, Bank Of Communication TCL Electronics digital, Xiaomi Isobar Project, GSK Project, Polestar Project Nike, Pfizer project, HuaFa Publicis Project, Zhuhai Huafa Trade Blue Moon Project, Linkedin Project adidas-neo Project , Clorox, Harmay Project, Mylan Project Taobao Project, Yili Ambrosial, VW-ID Photoshooting Project, Audi Project Siemens Project, Porsche Project, Vivo Project
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
18
20
Grey Group
GOF, Midea Project, Midea Life Electrial
19
18
FCB
Mikes Hard Lemonade
1.0
1.0
1
20
19
Hakuhodo
Honda Acura Project
0.7
0.7
1
2020(Jan-Sep)
976.5
459
2019(Jan-Sep)
1,023.9
410
-4.6%
12.0%
YoY Comparison:
1
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Sep 2020 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
266.2
14
Air France
170.9
16
153.9
Didi
137.9
5
146.1
Shanghai Disney Resort
135.7
14
113.2
21
96.3
13
65.2
1
33.3
5
32.6
32.6
1
Mondelez eCommerce
18.6
11.7
2
Brandmax
Dongfeng Honda
9.8
9.8
1
12
Vizeum
Shiseido Project, Burberry Project
5.7
5.7
4
13
13
Havas Media
Heineken Project, Florentia Village, T3 Project, Marubi Project
7.6
Remy Cointreau
3.0
4
14
14
Universal McCann
Emirates Airlines, Aima Technology Group
3.6
Tapestry Inc.
0.9
4
15
15
Initiative
Lysol Project
0.2
0.2
1
16
16
dentsu X
Huaxiaozhu, Kewpie
36.8
Dongfeng Honda
-13.3
8
17
17
PHD
Diageo
63.4
Unilever
-16.0
7
2020(Jan-Sep)
1,053.5
121
2019(Jan-Sep)
837.0
143
YoY Comparison:
25.9%
-15.4%
2020 Creative & Media (Jan-Sep)
2,030.0
580
2019 Creative & Media (Jan-Sep)
1,860.9
553
9.1%
4.9%
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Dongfeng Nissan, Alibaba, Ant Financial
282.5
2
2
Wavemaker
BRAUER, ZYBang, Fen (Braning), China Guangfa Bank, Prada Groupe, Little Red Book
175.9
3
3
Zenith
GAC FCA, DS Automobile, FCA Jeep, Shanghai General Motors
4
4
Carat
5
5
MediaCom
6
6
OMD
Medela, Lisboa Grande, Remy Cointreau, Bacardi
118.2
7
7
WPP
Unilever
65.2
8
8
Starcom
McDonald's planning, Shanghai Disney Resort, Kraft Heinz eCommerce, Tencent CSIG
38.2
9
9
CIG
Audi Digital
10
10
Spark Foundry
11
11
12
AGENCY
RECENT WINS
Kraft Heinz, Vitasoy, Intel, KSF Noodles, AmorePacific, Mengniu China Uber, Tencent Fit, Overseas Chinese Town, Breitling
RECENT LOSSES
136.1 McDonald's (Planning)
Kraft Heinz
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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