2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia / Sep 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
12.7
8
5.1
5.1
19
4.8
4.8
3
4.6
11
4.2
4.2
8
Seafood Industry, Stake, Weis
3.4
3.4
10
2.8
2.8
5
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Netflix Project, Kmart, McDonald's, Coles, Johnson & Johnson
14.6
2
18
Isobar
Finance Client
3
2
TBWA
4
3
Cummins & Partners
5
4
Channel T
6
5
BBDO
AGENCY
RECENT WINS
Coles, Emerald Foods, New Zealand Natural Adore Beauty, Libra, Red Cross Humanitarian, Sapporo, Jeep/Fiat, Alfa Romeo, Hesta, Heritage Bank Australian liquor marketers, Ego Pharma, Sorbent
5.1
RECENT LOSSES
Foxtel
Tourism Western Australia
7
7
72andSunny
Freedom Foods, Netflix ProjectTooheys Extra Dry, Sendle
8
6
The Monkeys
Open Colleges, Tourism Western Australia, Rebel
2.3
2.3
4
9
8
Saatchi & Saatchi
Ampol, Foxtel, Fight Food Waste CRC Project
2.0
2.0065
4
1.7
1.7
8
1.6
1.6
4
1.3
1.3
2
1.2
1.2
10
1.1
1.1
3
1.0
1.0
5
WWF, GSK Digital Project, WSU – August Open Day Project Citi,Bayer Consumer Health, Cancer Council WA
10
10
Grey Group
11
9
MullenLowe Group
12
11
Ogilvy
13
12
Wunderman Thompson Transport for NSW - Taxi's Project
14
13
ThinkerBell
15
14
Orchard
16
15
M&C Saatchi
Domain
1.0
1.0
1
0.9
0.9
2
Uncle Toby's cereals
Dan Murphy's liquor, SSangyong Motors, Business Council of Australia Val Morgan Digital, Catholic Healthcare, World Square/JLL, Cover More Insurance
17
16
Edge
Bupa Dental, Bupa Optical and Hearing
18
17
Common Ventures
Tarocash, Bank Australia
0.9
0.9
2
19
19
The Wired Agency
St Luke's Care digital
0.8
0.8
2
20
20
LOUD
Lipton Project
0.7
0.7
2
2020(Jan-Sep)
62.0
184
2019(Jan-Sep)
69.4
233
-10.6%
-21.0%
YoY Comparison:
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2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Australia / Sep 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.8
9
2.5
2.5
5
2.3
2.3
2
2.1
7
1.8
1.8
1
Tiktok, The Y, Kellogg’s, Pfizer, H&M
1.7
1.7
9
Carat
Pandora jewellery, Tip Top Bakeries
1.4
1.4
18
8
Spark Foundry
Silverseas Cruises, My Muscle Chef
1.4
Network 10
0.9
4
9
9
Ikon
Myer
1.5
Pandora jewellery
0.9
1
10
16
dentsu X
Pharma Science Australia
0.5
0.5
2
11
11
OMD
Invocare, Q Super, Destination Goldcoast, UNSW
1.0
0.5
8
0.4
0.4
2
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
2
PHD
Bayer Digital, Diageo, Spotlight Group
3.0
2
1
Initiative
Pernod Ricard, Aussie Home Loans, Genuine Parts Company, Repco
3
3
Starcom
4
4
Wavemaker
5
5
Omnicom Media Group Johnson & Johnson
6
6
Zenith
7
7
8
AGENCY
RECENT WINS
Confidential Client EasyFlowers, Honda MPE, Evergreen, Mutti, Mondelez, Network 10, NETFLIX
2.2
RECENT LOSSES
Tiktok
Energizer
SK Magic
12
10
Haystac
Girl Guides Victoria, Bensons Trading
13
12
Binge
Binge Project
0.3
0.3
1
14
13
Thinkerbell
SsangYong Australia
0.3
0.3
1
15
14
Murmur
Naturalena
0.3
0.3
1
16
15
QMS Media
the City of Sydney
0.3
0.3
1
17
17
SPEED
Voyages
0.2
0.2
1
18
18
Audience Group
Queensland Ballet
0.2
0.2
1
19
19
Vizeum
Afterpay Limited Project
0.1
0.1
8
20
20
MediaCom
Hasbro
0.4
0.1
3
2020(Jan-Sep)
17.0
92
2019(Jan-Sep)
33.2
144
-48.7%
-36.1%
2020 Creative & Media (Jan-Sep)
79.1
276
2019 Creative & Media (Jan-Sep)
102.6
377
YoY Comparison:
-22.9%
-26.8%
Genuine Parts Company
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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