2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Sep 2020
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RANK THIS MONTH
RANK LAST MONTH
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3
4
5
5
4
6
6
7
7
8
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9
10
10
9
11
11
12
12
13
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AGENCY
RECENT WINS
Huadong Medicine China Project, Evergrande Group China Project, Shinybrands Taiwan Project ChengDu TianWei Food Company DDB China, Mengniu Dairy China, Jinro Soju Philippines Project Perfetti van Melle Indonesia, Amway Wunderman Thompson China, AMFI India Project Panasonic Singapore Project, Isobar WKCDA Hong Kong, Acer Incorporated Hong Kong Mercedes-Benz China Project, Sapient Marriott China Project Nike China, Diageo Taiwan Project, Publicis QLD Health and Wellbeing Australia Project adidas-neo China Project,Tesco VMLY&R Malaysia Project, Tohtonku Malaysia Project ChungHwa Telecom Taiwan Project, Leo Burnett Citibank Hong Kong Project, Proril Pumps Taiwan Project House Foods Taiwan Project, PT Dentsu Bank Negara Indonesia Project, UMW Toyota Motor Malaysia Project Seafood Industry Australia, Stake BBDO Australia, Weis Australia Hong Kong Airport Authority Project, Havas Worldwide Changi Airport Group Singapore Project Siemens China Project, Porsche Saatchi & Saatchi China Project, New World Hong Kong Project Foodpanda Janpan Project, Beats McCann Worldgroup China Project, Rinrei Japan Project Ogilvy
14
14
72andSunny
15
15
TBWA
16
16
MullenLowe Group
17
27
Grey Group
18
17
BBH
19
18
Cummins & Partners
20
19
Channel T
Freedom Foods Australia, Amaysim Australia, Adobe Global, Sendle Australia Nintendo Switch China,Emerald Foods Australia, New Zealand Natural, League of Legends China Bayer Consumer Health Australia, Neutrogena Singapore, Cancer Council WA Australia Carlsberg Global, Telkom Malaysia, POSCO Korea Project Burberry China Project, Tata M&D India, Onsitego India Sapporo Australia, Adore Beauty Australia, Red Cross Humanitarian Australia Australian liquor marketers Australia, Ego Pharma Australia, Sorbent Australia
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
65.2
KFC Singapore
63.7
296
49.4
Streets Blue Ribbon Australia
47.4
157
33.3
32.6
184
31.9
31.9
133
25.2
25.1
30
23.5
22.7
126
21.6
McDonald's Australia digital
18.6
116
18.1
7 Eleven Australia
17.0
112
18.2
Harman - Jbl & Hk India
17.0
168
16.9
Pag-IBIG Fund Philippines
15.7
97
14.1
Tooheys Extra Dry Australia
13.1
52
12.0
11.5
41
10.5
10.0
95
7.5
7.5
8
6.8
6.4
5
5.7
35
5.9
5.5
89
5.3
5.3
9
5.1
4.6
11
4.2
4.2
8
2020(Jan-Sep)
409.7
1,962
2019(Jan-Sep)
489.1
1,884
YoY Comparison:
-16.2%
4.1%
5.9
Astral Poly Technik India
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Sep 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Hong Kong Disneyland APAC
46.2
94
35.2
ITC India
30.8
53
35.7
Porsche Taiwan
30.5
159
32.2
Didi China
28.8
38
28.7
Genuine Parts Company Australia
22.9
56
25.8
Carapelli Firenze India
21.5
68
19.2
Axis Mutual Funds India
11.0
193
10.0
1
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
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Mindshare
Amazon Fashion Japan Project, TI Cycles India
54.1
2
2
Wavemaker
Cargill India, EasyFlowers Australia, Honda MPE Australia
AGENCY
RECENT WINS
3
4
Carat
A.P. Honda Thailand, Convoy Financial Hong Kong
4
3
Zenith
GAC FCA China, Hong Kong Disneyland APAC
5
5
MediaCom
6
6
OMD
7
9
dentsu X
8
7
WPP
9
11
PHD
10
8
Starcom
11
10
Initiative
12
12
13
13
Uber Global, Xiaomi Global, Tencent Fit China, RoadKing Hong Kong Vadal Vietnam, SAP India, Danone Malaysia, Wyeth Nutrition Hong Kong Association of Mutual Funds in India, Pharma Science Australia, Honda Malaysia Project Unilever China LG APAC Project, Mercatus Singapore, Sheraton Macao Hong Kong Pharmeasy India, Apica Group (ANA Oils) India
RECENT LOSSES
10.0
23.9
TikTok Global
9.5
66
13.1
Kraft Heinz Global (Non-US)
9.4
41
Meesho Inida, Cred inida, Globe Telecom Philippines Project
6.9
RB (Reckitt Benckiser) Indonesia
6.4
39
Universal McCann
Lazada SE Asia, Food Panda Japan, Aima Technology Group China
8.4
Tapestry Inc. China
5.5
24
CIG
Audi China Digital
5.0
5.0
1
Transforming Rural India Foundation India, Bukopin Indonesia Project, Xiaomi Indonesia Project Ancestry.com Australia, Silverseas Cruises Australia, Mondelez eCommerce China
14
14
Havas Media
7.0
Remy Cointreau China
4.4
29
15
15
Spark Foundry
5.2
Network 10 Australia
3.6
8
16
16
Omnicom Media Group Johnson & Johnson Aus & NZ
2.5
2.5
1
17
17
Brandmax
Dongfeng Honda China
1.5
1.5
1
2.7
Lazada SE Asia
1.0
48
Pandora jewellery Australia
0.9
1
0.4
2
2020(Jan-Sep)
252.7
942
2019(Jan-Sep)
264.5
1,147
YoY Comparison:
-4.5%
-17.9%
2020 Creative & Media (Jan-Sep)
662.4
2,904
2019 Creative & Media (Jan-Sep)
753.5
3,031
YoY Comparison:
-12.1%
-4.2%
18
19
Vizeum
Shiseido China Project, Burberry China Project
19
18
Ikon
Myer Australia
1.5
20
20
Haystac
Girl Guides Victoria Australia, Bensons Trading Australia
0.4
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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