2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Sep 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.8
2.8
10
Consumer Products Brand
2.5
2.5
41
Isobar
Pfizer, CTBC Bank, Mead Johnson Nutrition
1.5
1.5
9
3
Ogilvy
Soyoung, Mondelez, AccorHotels, Miniso
2.0
1.5
6
5
4
BBDO
FAR EASTONE, XU PAO
1.0
1.0
2
6
6
Wunderman Thompson Sony Project
0.5
0.5
2
7
7
Havas Worldwide
Want Want Group
0.5
0.5
1
8
9
DDB
PlayStation, Dairy Farm
0.5
0.5
3
9
8
Publicis
CAPITAL MOTORS INC Project, CATHAY PACIFIC AIRWAYS LIMITED, Pepsico Foods Project
0.4
0.4
8
10
11
McCann WorldGroup
MSD Project, Microsoft Project, 3M Project
0.2
0.2
6
11
10
Anomaly
Johnnie Walker
0.1
0.1
1
12
12
Accenture Interactive
Arla
0.0
0.03
1
13
13
Merkley+Partners
Performix
0.0
0.03
1
14
14
Online Circle
Barilla
0.0
0.03
1
11.6
92
RANK THIS MONTH
RANK LAST MONTH
1
5
Leo Burnett
ChungHwa Telecom Project, Gamania Project
2
1
Dentsu
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Sep 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.8
3.8
93
Vodafone
2.1
2.1
64
OMD
Manulife Asset Management, Tourism Company
1.3
1.3
7
4
Mindshare
Line Today Project, Dyson, OVO Toilet, Tsannkuen, Tik Tok Project, Taiwan Pay Project
1.1
1.1
13
5
5
Zenith
Taiwan External Trade Council Project
0.5
0.5
2
6
6
MediaCom
SK-II, Hotels.com
0.5
0.5
4
7
7
Universal McCann
Netflix Project
0.4
0.4
4
8
8
Vizeum
Government Client
0.2
0.2
13
9
13
Havas Media
Tripadvisor
0.1
0.1
1
10
11
Starcom
Ferrero
0.3
0.1
1
11
9
PHD
Singapore Airlines
0.1
Ferrero
-0.2
1
12
10
Wavemaker
Subaru Project, Ricola
0.1
Vodafone
-0.3
2
9.7
205
RANK THIS MONTH
RANK LAST MONTH
1
1
denstu X
Food Brand Client
2
2
Carat
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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