2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Sep 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
12.4
12.2
28
Softbank Robotics Project, Santibury Project
11.1
11.1
39
Ogilvy
MCCY, Ministry of Communications & Information, Mondelez
7.7
7.7
31
3
TBWA
IKEA, Hilton Hotels and Resorts， Singapore Airlines, Hilton
4.6
4.6
4
5
5
R/GA
UOB, Olam
3.0
3.0
2
6
6
Digitas
Mondelez, Agoda Project, Coca Cola Project, Fox/Disney Project, Cathay Pacific Project
1.7
1.7
7
7
7
Isobar
Fruit Brand
1.6
1.6
6
8
8
BBDO
Halza Branding, CDL Projects, Hilton Projects
1.2
1.2
3
9
9
Havas Worldwide
Mitsubishi, Cycle and Carriage
1.2
1.2
2
10
10
72andSunny
Carousell
1.0
0.9
1
11
11
VMLY&R
Logitech， Caltex B2B， Crayola
0.8
0.8
5
12
13
Wunderman Thompson Finance Client
0.6
0.6
2
13
14
Dentsu
Government Client
0.5
0.5
2
14
12
Leo Burnett
Orchard Business Road Association Project, Milk Powder Client
0.6
0.3
6
15
15
Happy Marketer
OneConnect Financial Technology
0.3
0.3
1
16
16
Saatchi & Saatchi
Toshiba Strategy and Creative Ideation
0.3
0.3
1
17
17
Lion & Lion
Unikeys
0.3
0.3
1
18
18
Zoo Group
Carpe Diem digital and social
0.2
0.2
1
19
19
GERMS
Senoko Energy
0.2
0.2
1
20
20
Anomaly
Johnnie Walker
0.1
0.1
1
47.8
154
RANK THIS MONTH
RANK LAST MONTH
1
2
DDB
Gardens by the Bay, Dairy Farm, BMW
2
1
Publicis
3
4
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
BMW
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Sep 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.1
2.1
6
Dyson, Tourism New Zealand, Circles Life, United Overseas Bank (UOB)
1.7
1.7
13
OMD
Beiersdorf
1.8
1.5
12
3
Havas Media
Uniqlo, BMW, M1, Senoko Energy, Tripadvisor
1.3
1.2
6
5
6
Universal McCann
Shangri la, Mattel
0.7
0.7
3
6
5
Carat
Vodafone
0.5
0.5
1
7
7
Initiative
Internet Company
0.4
0.4
2
8
8
PHD
Komoco Motors Pte Ltd, Singapore Airlines
0.2
0.2
2
9
9
denstu X
Technology Client
0.2
0.2
8
10
10
Starcom
Paneco.com
0.0
FMCG Client
-0.5
1
Wavemaker
Beats by Dre Project, Pfizer Project, Huawei, Nanyang Academy of Fine Arts (NAFA), SOD - Price Guaranteed Procedures Project
0.5
FMCG Client
-0.5
18
6.5
73
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
PlayStation, City Development Limited
2
2
Mindshare
3
4
4
11
5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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