2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Sep 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
DDB
3M Project, Mentisco Project, Aramco Project, EA, SIMS4 Project, Daemyung
4.2
4.2
13
2
Publicis
OB(CASS) AOR, Lead Agency, WINIX AOR, Lead Agency, Samsung (Bixby) Project
2.8
2.8
5
3
6
Ogilvy
Nike, Mondelez, Jeju Shinwha World Project, AccorHotels
1.6
1.4
4
4
3
Isobar
FMCG Client
1.4
1.4
15
5
4
BBDO
MetLife Project , Bayer
1.0
1.0
2
6
12
Wunderman Thompson
0.5
0.5
1
7
5
Leo Burnett
Samsung (Health & Game) Project
0.3
0.3
2
8
7
Anomaly
Johnnie Walker
0.14
0.1
1
9
8
Accenture Interactive Aria
0.04
0.04
1
10=
9=
Merkley+Partners
Performix
0.03
0.03
1
10=
9=
Online Circle
Barilla
0.0
0.03
1
12
12
McCann WorldGroup Red Rock, I'm Well
0.6
WINIX AOR, Lead Agency
-0.3
3
13
13
TBWA
0.0
AXA
-0.4
0
14
14
VMLY&R
0.0
-0.5
0
15
15
Dentsu
0.0
MetLife Project
-0.5
1
16
16
Cheil
0.0
Samsung (Health & Game)
-1.5
0
8.7
50
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Sep 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.6
0.6
2
Cosmetic Brand
0.6
0.6
2
MediaCom
Lululab
0.5
0.5
7
6
Carat
Vodafone
0.4
0.4
8
5
4
Mindshare
Dyson, New Zealand Tourism Board, Almond Breeze (Blue Diamond) Project
0.3
0.3
6
6
5
Havas Media
Yes24
0.3
0.3
2
7
7
Universal McCann
IHQ Project, Auto Desk Project, Zespri
0.2
0.2
3
8
8
Zenith
Mercedes Benz Media AOR
0.1
0.1
1
9
9
Vizeum
FMCG Client
0.0
0.0
1
10
10
PHD
Singapore Airlines
0.1
-0.1
1
11
11
Wavemaker
Jetstar, Hills
0.1
-0.2
4
2.7
37
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RANK LAST MONTH
1
3
Starcom
Ferrero
2
1
denstu X
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Vodafone
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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