2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Sep 2019
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
7.1
7.1
18
LIFULL Project
2.5
2.5
12
McCann WorldGroup
Ugg Project, Check Back Project, ISE Foods Project, Goldwin Project
2.3
2.3
19
3
Saatchi & Saatchi
Beverage Client
2.2
2.2
5
5
5
Wunderman Thompson IT Client
1.7
1.7
3
6
6
Havas Worldwide
IKEA Japan Project, Australian Macadamia Society
1.0
1.0
2
7
7
R/GA
MSD Japan Project
0.9
0.9
1
8
8=
BBDO
HP Project
0.5
0.5
1
9
8=
DDB
PlayStation
0.5
0.5
2
10
10
TBWA
Singapore Airlines
0.4
0.4
1
11
11
Lion & Lion
Unikeys
0.3
0.3
1
12
12
Anomaly
Johnnie Walker
0.2
0.2
1
13
13
Accenture Interactive
Aria
0.1
0.1
1
14
14
Merkley+Partners
Performix
0.1
0.1
1
15
15
Online Circle
Barilla
0.1
0.1
1
19.3
69
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Lego Japan K.K, Mondelez, JFOODO-Taiwan Sushi Project
2
2
Leo Burnett
3
4
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Sep 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.9
1.9
5
SK-II
1.0
1.0
1
Mindshare
Tourism New Zealand, Manulife, Dyson
0.7
0.7
3
3
denstu X
Ralph Lauren
0.5
0.5
1
5
4
Carat
Vodafone
0.4
0.4
1
6
12
Starcom
Ferrero
0.3
0.3
2
7
5
Havas Media
Tripadvisor
0.2
0.2
1
4.5
17
RANK THIS MONTH
RANK LAST MONTH
1
7
Universal McCann
Mattel, Amway, FujiFilm Instax, ROXX Project
2
1
MediaCom
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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