2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Sep 2019
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
3
DDB
3
4
4
2
5
7
6
8
7
5
Leo Burnett
8
6
BBDO
9
9
Saatchi & Saatchi
10
11
McCann Worldgroup
11
10
FCB
12
13
Havas Worldwide
13
12
Isobar
14
14
VMLY&R
15
15
TBWA
16
18
M&C Saatchi
17
16
MullenLowe Group
18
17
R/GA
19
-
Channel T
20
19
ThinkerBell
AGENCY
RECENT WINS
MCCY Singapore, Lego Japan K.K, Soyoung Taiwan
Dairy Farm Asia Pacific, Gardens by the Bay Singapore, BMW Singapore Oppo India Project, Chowringhee Wunderman Thompson Residency India, Tata - Metaliks India Project Nestle China Project, British Motor Publicis Hong Kong Project, USTRAA India Project UBS China Project, Elion China Digitas Project, Huawei China Project Britannia Timepass India, DoorDash Dentsu Australia, Kokuyo Camlin India ChungHwa Telecom Taiwan Project, Airtel India, 91 Street Media India Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China Yili Baby milk China, Bergner Impex India Infinitus China Project, Ferrero China Project, Cosmo Lady China Project DARLIE Malaysia, Reliance Smart India, Property Development Client Malaysia Vinda Marketing Malaysia Project, Study Loans Australia Project Pfizer Taiwan Project, Mead Johnson Nutrition Taiwan, CTBC Bank Taiwan Samsung Mongolia Project, Big Bazaar India, SUD Life India, Roewe China, Yida China Project IKEA Singapore, Optus roster Australia, Great Northern Australia Lafz Bangladesh & Indonesia, Realme India Project, Thao Dien Investments Vietnam Marico’s Saffola India, ZEE5 Partners Global, USV Private Limited India Schroeders APAC, Pandora Jewelry China Project, UOB Singapore, Olam Singapore Dulux Trade & Consumer activation, Victorian State Government Rural and Regional Victoria Lion Australia, Royal Caribbean Cruises Australia
ESTIMATED YTD WIN REVENUE (USD $ m) 71.0
RECENT LOSSES
L.P.N Development Thailand
55.9
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
69.1
214
55.7
153
49.2
Eucerin
47.7
150
43.8
DS China
42.6
165
32.6
75
32.6 33.9
Liby China
30.7
255
28.3
BMW Singapore
27.6
125
26.3
Fonterra Brands Australia
24.8
42
18.4
Mondelez India
18.3
58
19.7
Amway - Nutrilite China
14.8
161
14.9
GPI - Cavanders India
14.6
28
10.9
27
10.9
129
12.4
19.2
Unilever Cornetto China
9.0
Bayer Korea
8.5
49
8.8
Samsonite Malaysia
8.3
8
6.9
CIMB Malaysia Project
6.8
18
7.2
91 Street Media Technologies India
5.1
14
4.9
4.9
5
3.9
3.9
8
3.3
3.3
5
489.1
1,884
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Sep 2019 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
2
Wavemaker
3
4
OMD
4
3
MediaCom
5
6
Universal McCann
6
5
denstu X
7
7
Spark Foundry
8
9
Havas Media
Lee Kum Kee China, Puma China, Hang Seng Bank China
16.4
9
8
Charm Group
Volkswagen Group China, Chang Ba China
12.5
10
11
Initiative
KTB Thailand, 1MG Technologies India, Bausch & Lomb Thailand
10.6
11
12
Zenith
12
13
Vizeum
13
10
Carat
14
16
Starcom
15
14
Madison Media
16
15
Atomic 212
17
18=
MediaHub
18
17
19=
19=
AGENCY
RECENT WINS Royal Caribbean Cruises ChinaďźŒ RedBus.com India, LINE Today Taiwan Project China Mobile, IG Markets Australia, Chubb Insurance Thailand Australian Turf Club Australia, Hive and Wellness Australia, Aurelia India Sony Electronics China, Jollibee Philippines, GOQii’s India Health Quiz Optus Australia, Amway Japan, David Jones Australia Oplus Mobitech India, Honda Cars, Oppo Mobiles India Alaska/Friesland Campina Philippines, MGA Australia, The Today Business Australia
WeWork India, H&M Australia, Alt Balaji India, The Lux Group Australia Project TC Pharmaceutical Thailand, Government Housing Bank Thailand Project Vodafone Global, The South Australian Government Maxis Malaysia, Ferrero APAC(8 Markets), Telenor Pakistan, Myanmmar Racetrack.ai India, Marico Media India Greater Bank Australia, Spirit of Tasmania Australia, NT government Australia PGH bricks and pavers Australia, JWH Group Australia, Budget Car Rental (WA) Australia
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
75.6
Kellogg's Australia
72.8
225
57.1
Alaska/Friesland Campina Philippines
37.7
90
39.3
Pizza Hut Vietnam
34.8
76
34.2
Skechers India
31.2
90
30.6
PPG Industries Inc. Australia
28.9
57
23.9
Enesis Group - Soffell Thailand
21.8
188
16.1
16
14.8
48
12.5
3
Maxis Malaysia
6.9
47
8.7
M1 Singapore
6.8
25
7.8
Komoco Motors Pte Ltd Singapore
6.0
66
23.5
Royal Caribbean Cruises China
5.0
146
11.7
Kicks
2.7
16
2.3
2.3
2
2.0
2.0
5
1.3
1.3
5
16.1
Fico Cements Vietnam
Ikon
Lindt Australia, Metagenics Australia
0.8
MGA Entertainment Australia
0.6
2
18=
Cummins&Partners
Jenny Craig Australia
0.8
Allianz Australia
0.5
2
18=
Essence
UpGrad India
0.5
0.5
2
264.5
1,147
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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