2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Sep 2015
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Midea International Hong Kong
60.6
395
56.4
Lipitor Indonesia
51.1
296
42.6
ICICI Lombard India
36.6
213
41.7
AGL Energy Australia
34.2
114
39.0
AKUH Pakistan
33.4
208
32.0
Anta Sportswear China
28.0
163
32.7
Tung Ho Steel Taiwan
27.2
66
31.0
Moet Hennessy Taiwan
26.6
206
24.2
Cebu Pacific Philippines
19.4
232
Tata Global Beverages India, TVS Sport India, Mobizz India
20.1
The Laughing Cow Vietnam
16.3
89
Saatchi & Saatchi
Toyota Corolla Australia, Geely Car China, Hamdard India
11.5
Carlsberg Beverages India
9.7
12
11
TBWA
Dayou Winia Korea, Strong Food China Project, Thakral China Project
11.6
Tigerair(Social) Singapore
9.7
82
13
13
Grey Group
FOX Sports Singapore Project, Unilever China Project, Saint-Gobain India
9.7
Kellogg's Singapore
8.4
31
14
14
M&C Saatchi
DS Group India Project, BWS Australia, UnitingCare Australia Project
8.5
Nando's India
7.0
24
15
15
SapientNitro
Bond University Australia, Riot Games China, Huai Wei China Project
5.6
Ardent Leisure Australia
5.3
15
16
17
Wieden & Kennedy
Milka APAC, Nurofen APAC
3.5
3.5
3
17
16
Havas Worldwide
Citroen Australia, Mercedes-Benz vans Australia, Danone yogurts Australia
4.7
1.9
6
18
18
Iris
Fiji Airways APAC, PZ Cussons APAC
1.2
1.2
2
19
19
Bates
Volkswagon Taiwan, Kelzai Secrets India
0.8
DEN Network India
0.4
2
20
20
FCB
Bosch Power Tools Asia
1.0
Philippine Airlines Philippine
-0.5
1
21
21
BBH
0.0
Viber Media India
-6.4
0
373.5
2,160
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Lodha Group India, Lion Australia, Hubspot Australia, Sprite India
66.7
2
2
McCann WorldGroup
Nexen Korea Project, Wyeth China Project, Nippon China Project
3
3
DDB
Pears Skincare APAC, Dheeraj Realty India, Dubli.com Indonesia
4
5
Y&R
5
4
J Walter Thompson
6
8
Leo Burnett
7
7
BBDO
8
6
Dentsu
9
9
Publicis
10
10
Mullen Lowe
11
12
12
AGENCY
RECENT WINS
Dangdang.com, AIG Group Japan Project, BMW Japan, ME Bank Australia Asus China, TUI India Project, Nirmal Lifestyle India, Tango Media India iSelect Australia, Tigerair Singapore(Social), China Airline Taiwan Midea International Hong Kong, Singha Beer Thailand, Cambodia Beer Thailand Wanglaoji China, Dongfeng Nissan Brand China, Wooricard Korea Project Qihoo360 India, Estee Lauder China Project, Tencent China Project
RECENT LOSSES
Finance Client
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Sep 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
BMW China
40.6
364
35.6
GSK APAC
32.1
43
26.5
Jenny Craig Australia
24.4
52
29.7
Maxis Malaysia
21.3
73
29.6
Sentosa Singapore
20.8
100
20.9
Sands(Digital) China
19.4
178
GSK Global, Wangdduggeong Korea, ZTE China
18.0
EA Games Global
12.8
63
Havas Media
Atomic Search Australia, MOT Indonesia Project, Canon Singapore
15.6
Aeroflot - Russian Airlines China
9.7
61
10
Vizeum
Krung Thai Bank Thailand, Srei’s India, BioConnexion Malaysia
14.9
Jet Airways India
9.5
121
10
11
Universal McCann
Sime Darby APAC, LF Fashion Korea, Mobile Sure Thailand Project
13.3
Tempur Japan
6.8
178
11
8
ZenithOptimedia
Singapore Airlines APAC, BASF APAC, Pharma Research Korea
16.6
Changi Airport Singapore
4.7
84
12
14
Initiative
Maxis Malaysia, Icare Learning India
6.1
Nippon Paint Thailand
4.0
30
13
13
BPN
Samsung Life Insurance Thailand, Smart Telecom Philippines, PLDT Philippines
3.3
3.3
5
14
12
MEC
Calvin Klein China, Bank of Ceylon Sri Lanka, Namyang Thailand
10.5
CLP Hong Kong
1.8
99
15
15
Maxus
Polytron Indonesia, Holcim Cement Indonesia, Otterbox China
4.3
Huawei Thailand
-6.4
17
204.9
1,468
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Mondelez APAC, Xiwang (Planning) China, Sistema India
49.2
2
2
Starcom MediaVest
Citigroup APAC, Visa APAC, BMW China, Courts Mammoth Malaysia
3
3
PHD
Unilever Australia, GSK APAC, Ikano Malaysia
4
6
Mindshare
5
4
OMD
6
5
Dentsu Media
7
7
MediaCom
8
9
9
AGENCY
RECENT WINS
General Mills APAC, Lee Kum Kee China, Kellogs Pakistan, F&N Dairies Thailand Apple(Digital) Hong Kong, Cigna Hong Kong, Thai Health Promotion Thailand Acura Brand Promotion China, Toyota China Project, Amway Hong Kong Project
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled each of the last 157 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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