2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Oct 2018
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.72
3
5.79
5.79
15
MHI Vestas Offshore Wind Project, LCY Chemical CORP, Timberland Project
3.38
3.38
15
Publicis
Daimler Project, Genting Cruise Lines Project， BNPP Cardif Project
1.97
1.97
3
7
J Walter Thompson
Dupont-Coteva, Edgewell, MeadJohnson, Galilee Travel Agency
1.57
1.57
17
6
5
Dentsu
Manufacture Client
1.44
1.44
14
7
6
McCann WorldGroup
Distell Project, Edgewell Project, Vichy Cosmetics, OPPO Project
1.35
1.35
9
8
8
Saatchi & Saatchi
Campbell Soup
0.20
0.20
1
9
9
FCB
0.15
0.15
1
10=
10=
Bates
0.00
0.00
0
10=
10=
MullenLowe Group
0.00
0.00
0
10=
10=
VMLY&R
0.00
0.00
0
13
13
Havas Worldwide
0.00
RB
-0.08
0
14
14
TBWA
0.00
Vichy Cosmetics
-0.30
0
15
15
Grey Group
0.05
Revlon
-0.55
1
16
16
DDB
0.00
Samsung Electronics visual display
-0.80
0
20.8
79
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
BBDO
ShuPao, DJI Global,
8.60
2
2
Leo Burnett
Samsung Project, Citi Project, Hi-Q Marine Biotech Project
3
3
Ogilvy
4
4
5
AGENCY
RECENT WINS
Bose
RECENT LOSSES
Daimler Project
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Oct 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Heineken (Social)
2.39
53
2.09
SonyMobile
1.47
7
0.80
NexGard Spectra(Digital)
0.75
5
1.08
Mars Buying
0.69
8
0.33
18
0.28
46
0.18
3
McDonald's
0.16
5
0.63
Watsons
0.08
12
1.28
HSBC
0.08
7
0.02
1
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
SonyMobile, Pearlabyss_Black Desert, Kinmen Kaoliang
2.74
2
2
MediaCom
Mars, Bose, Adidas Buying
3
4
Zenith
4
5
Starcom
5
6
Vizeum
Columbia Sportswear, Eden Social Welfare Foundation Project
0.33
6
3
dentsu X
Car Client
1.38
7
7
Initiative
SZN Entertainment Project, Revlon Global
0.18
8
8
OMD
Daimler, Nintendo Project, Ching Yeh Paint
0.64
AGENCY
RECENT WINS
Ralph Lauren, IQYI, Laneige (Amorepacific Group), Easy Rent (Toyota) Project McDonald's, Aberdeen Asset Management, Shopee Project, Porter
Molly & Hank Project, ComTruth Communication Consultants Project, Sanyang Motor Co., Ltd Project , Resort World at Sentosa Project General Mills, LINE Shopping Project, Subway, Hong Kong Airport Authority
RECENT LOSSES
General Mills
9=
9
PHD
9=
14
Mindshare
10
10
Universal McCann
IT Client
0.02
11
11
Havas Media
Puma
0.08
Marriott
-0.02
2
13
12
Wavemaker
Ener life, Electrolux, Samsonite, Santen, Shopee Project
0.14
Campbell Soup
-0.27
9
14
13
GroupM
0.00
GlaxoSmithKline
-0.45
0
5.7
176
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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