2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Oct 2018
1
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Samsung Electronics visual display
11.29
43
9.40
9.40
32
6.39
6.39
11
Tiger Beer, Genting Cruise Lines Project, Mercedes-Benz
6.22
6.22
9
Saatchi & Saatchi
Cathay Pacific, CPF, KraftHeinz - Jif Jaf Project
5.50
5.50
11
6
Dentsu
M1, Land Transport Authority (Media Planning), BMS Project
4.70
4.70
9
7
7
BBDO
4.60
3.00
3
8
8
BLK J
Starhub
2.00
2.00
1
9
9
VMLY&R
Apollo Tyres, Bandai Namco, SG Enable, Zuellig Pharma
1.30
1.30
10
10
10
Arcade
1.27
1.27
9
11
14
J Walter Thompson
1.11
14
12
11
Happy Marketer
1.10
1.10
4
13
12
Isobar
FMCG Client
1.06
1.06
5
14
13
Digitas
Tourism New Zealand Project, Visa Project, Lenovo Project, Roche
0.92
0.92
6
15
24
Tribal Worldwide
The Public Utilities Board, Skoda
0.60
0.60
2
16=
15=
Protocol
Starhub（Social), Raffles City （Social), F&B Seasons（Social)
0.50
0.50
5
16=
15=
Hashtag Interactive
Maybank Digital
0.50
0.50
1
16=
15=
Goodstuph
EDB Social Media
0.50
0.50
1
19=
18=
MullenLowe Group
UnionPay ASEAN
0.30
0.30
1
19=
18=
KRDS
Frasers Hospitality Social Media
0.30
0.30
1
56.6
186
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
2
2
Ogilvy
3
3
Leo Burnett
4
5
Publicis
5
4
6
AGENCY
RECENT WINS Samsonite Regional, PUB, Singapore University of Social Sciences (SUSS), Career Connect Work Force Singapore, Hotels.com Ministry of Manpower - PR, Social, Content for Money Sense Project, HOOQ Digital Pte Ltd - Brand Building Project, MSD Singapore Crisis Playbook and Training Project Cathay Pacific, Samsung Electronics visual display, McDonalds, ExxonMobil
Unilever - AHC Project, Shangri-la Project, Daimler Project, Ferrero Asia Pacific Project Dupont-Coteva, Edgewell, MeadJohnson, Nikon Digital Heinemann Digital, NTUC Income Digital, The Coffee Bean & Tea Leaf
ESTIMATED YTD WIN REVENUE (USD $ m) 15.59
2.29
Abbott- GLUCERNA
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Oct 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Mars Buying
2.76
5
2.88
VivoCity
2.67
7
3.29
Revlon Global
2.59
17
1.98
7
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
4
Starcom
Singapore Govt, TANGS, The Body Shop, Banyan Tree Group
3.65
2
2
OMD
Daimler, Singtel, Keppel Land, Qantas
3
1
MediaCom
4
3
Zenith
5
5
Carat
AGENCY
RECENT WINS
Singapore Govt Retained, AIA International Ltd., Pentland Groupm, Mars Ralph Lauren,Nestle, GSK, National Arts Council, Macallan (Edrington Group) Microsoft
RECENT LOSSES
2.00 1.82
Bank of Singapore
0.95
3
2.98
TANGS
0.80
24
0.77
0.77
3
0.56
3
0.46
3
6
13
Mindshare
7
6
Spark Foundry
General Mills, CapitaLand, Ministry of Manpower Project, Housing Development Board Marriott, Lenovo
8
7
Initiative
Revlon Global
0.56
9
8
Universal McCann
NCSS, LGT Private Banking
0.78
10
9
Vizeum
VivoCity, Komoco Motors, Kalbe International, Jeep Chrysler Automotive Singapore
0.44
0.44
10
11
10
dentsu X
Car Client
0.40
0.40
7
12
11
PHD
Porsche APAC - SEM Transition, VW Aftersales, HSBC
0.68
0.35
8
13
12
Lion & Lion
Virgin Active Digital
0.25
0.25
1
14
14
JCDecaux SA
Land Transport Authority OOH
0.15
0.15
1
15
15
M2M
MSIG Insurance
0.13
0.13
1
16
16
SapientRazorfish
Marriott
0.03
0.03
1
17
17
Publicis Groupe
0.00
0.00
0
18
18
iProspect
19
19
Havas Media
20
20
Wavemaker
Puma, De Beers, Poh Heng Jewellery Village AOR, Cycle & Carrage OCBC Bank, Bank of Singapore, Genting, Samsonite
Cathay Pacific
Sports Client
0.00
Genting
-0.03
0
1.69
CapitaLand
-1.09
7
0.72
Singapore Govt
-2.20
9
11.4
117
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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