2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Oct 2018
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
29.16
71
29.5
17.50
20
Banco do Brasil Brazil, Universidad Estácio de SáBrazil, General Motors Brazil
12.4
12.39
10
Publicis
Mercedes-Benz Global
12.0
10.45
1
5
TBWA
Personal Paraguay, Banco Itaú Paraguay, Fireball Cinnamon Whisky Paraguay
6.7
6.70
6
6
6
DDB
OLX Brazil, Parque Mundo Aventura Colombia, Manicho Ecuador
4.5
4.50
7
7
7
Havas Worldwide
Lab Ballerina Chile, Colpensiones and Enfagrow (Mead Johnson) Colombia
3.1
3.05
4
8
8
Ogilvy
Hasbro Brazil, Diageo Colombia, Tigo Colombia, Toyota Colombia
2.9
2.90
5
9
9
Wieden & Kennedy
Facebook Brazil, Dr. Consulta Brazil
2.4
2.40
3
10=
10=
Isobar
Electronic merchant
2.1
2.11
21
10=
10=
VMLY&R
Plusbelle LATAM, Dulcolax, Allegra, Enterogermina (Sanofi) Argentina, Miller Argentina
2.1
2.05
8
12=
12=
Kingdom
Unilever Mexico
2.0
2.00
1
12=
12=
R/GA
Sem Parar Brazil, Sancor Seguros Argentina
2.0
2.00
3
14
14
Proximity
DirecTV Latam Digital, Honda Colombia Digital,
1.5
1.50
2
15
15
MullenLowe Group
1.8
1.30
2
16
16
Rapp
1.2
1.20
3
17=
17=
Publicis.Sapient
Carrefour Global Digital
1.0
1.00
1
17=
17=
Herezie
Dasani water LATAM
1.0
1.00
1
17=
17=
FCB
Gomes de Costa Brasil, Cruzeiro do Sul Educacional Brasil
1.0
1.00
2
20
20
Geometry
Puma (Digital & Social) Mexico, CAPAC Panama
0.6
0.60
2
110.80
187
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
J Walter Thompson
Parana Banco LATAM, Primax LATAM, Compre e Alugue LATAM, Multiplus LATAM, Construdecor LATAM
29.7
2
2
BBDO
Ford Global
3
3
McCann WorldGroup
4
4
5
AGENCY
RECENT WINS
Bahlsen Global, Cervecerí a Nacional Ecuador Puma Argentina Digital, Chicco Colombia Digital, Banco Comafi Argentina Digital
RECENT LOSSES
Vindi Costa Rica
Telefonica Chile
Manicho Ecuador, Beiersdorf Ecuador, Los Andes Ecuador
Diageo Colombia, Tigo Colombia, Toyota Colombia
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / Oct 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Productos Ramo Colombia
12.43
8
Caja los Andes Chile
6.13
20
5.83
3
3.66
24
3.8
3.54
13
3.0
3.00
14
Intel Global
1.5
1.50
1
Arena Media
Molinos Rí o de la Plata Argentina, Jumbo & Disco Argentina Digital,
0.5
0.50
2
7
SapientRazorfish
Marriott Global
0.3
0.30
1
10=
8=
Publicis Groupe
0.0
0.00
0
10=
8=
BPN
0.0
0.00
0
10=
8=
dentsu X
0.0
0.00
0
10=
8=
Mediabrands
0.0
0.00
0
10=
8=
Universal McCann
0.0
0.00
0
15
14
Carat
0.0
Parque Cementerio Dominican Republic
-1.50
0
16
15
Starcom
Campbell Soup
0.5
Mars Global Buying
-2.30
1
17
16
Wavemaker
Formula 1 Global
0.1
Roshfrans Mexico
-3.26
1
18
17
Mindshare
0.0
American Express Global
-4.21
0
27.16
90
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
Mars Global, Groupe PSA Chile, GrandVision Chile
12.6
2
2
Havas Media
Pernod Ricard Mexico, AFP Plan Vital Chile, Cirsa Mexico, Danone Mexico
6.2
3
3
Spark Foundry
Mondelez LATAM, Marriott Global, Lenovo Global
5.8
4
13
OMD
5
4
PHD
6
5
Initiative
7
8=
Dentsu Aegis Network
8
6
9
AGENCY
RECENT WINS
Daimler Global, SONY PICTURE Ecuador, Conectium Venezuela Project, Nirsa Ecuador GRUPO FAMILIA Dominican Republic, LÓREAL Dominican Republic, HSBC Global, Expedia Lunigo ( San Cristobal Cia de seguros) Argentina Retained , UPC Peru, PLUSPETROL Peru
5.9
RECENT LOSSES
Intel Global
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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