2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Oct 2018 RANK THIS MONTH
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RANK LAST MONTH
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m) 7.22
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.92
48
5.41
3
4.50
3
1
1
McCann WorldGroup
Amgen Project, Village House Project, Nikkei Project, BandaiNamco Project, Novo Nordisk Project
2
2
Havas Worldwide
Pernod Ricard Brands, Ikea Project
5.60
3
3
BBDO
Ford, HP Project, DJI Global
5.10
4
4
Leo Burnett
FMCG Client
3.29
3.29
4
5=
5=
R/GA
Shiseido Digital, MetLife
3.00
3.00
2
5=
5=
MullenLowe Group
Edgewell
3.00
3.00
1
7
8
J Walter Thompson
2.36
19
8
7
Ogilvy
2.04
2.04
10
9
9
Saatchi & Saatchi
0.76
0.76
2
10
10
FCB
0.39
0.39
1
11=
11=
Wieden & Kennedy
Converse
0.30
0.30
1
11=
11=
Publicis
Cathay Pacific, Genting Cruise Lines Project
0.30
0.30
1
13=
13=
Geometry
0.00
0.00
0
13=
13=
M&C Saatchi
0.00
0.00
0
13=
13=
VMLY&R
0.00
0.00
0
13=
13=
TBWA
0.00
0.00
0
13=
13=
Hakuhodo
0.00
0.00
0
18
19
Dentsu
0.00
HP Project
-1.00
0
19
18
Grey Group
0.20
Revlon
-1.12
1
20
20
DDB
0.00
Samsung Electronics visual display
-2.30
0
27.8
96
Dupont-Coteva, Edgewell, MeadJohnson, Shiseido Cle de Peau Beaute Global Project, Honma Golf Project JFOODO 2.0 Project, JFOODO Project, QVC Project, Harley Davidson Project Campbell Soup
Bose
5.36
Cathay Pacific
Campbell Soup
Edgewell
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Oct 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Revlon Global
4.89
7
Cathay Pacific
3.02
3
1.90
1
0.98
2
0.63
2
0.50
3
0.37
3
0.25
8
0.00
0
Home appliance brand
-0.11
0
0.53
Mars
-0.26
3
HSBC
0.25
GlaxoSmithKline
-0.28
1
Formula 1, Samsonite
0.04
United Airlines
-0.58
2
11.3
35
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
Bose, adidas Buying, Hilton Global,
5.14
2
2
Universal McCann
Village House
3.21
3
3
Zenith
GSK
1.90
4
4
Carat
Microsoft
2.50
5
5
Spark Foundry
Marriott, Lenovo
0.63
6
12
OMD
Daimler
0.80
7
6
Havas Media
De Beers, Joycity Project
0.37
8
8
Mindshare
Puma, Seagate, DAZN, Manulife
2.80
9
7
Vizeum
0.00
10
9
dentsu X
0.00
11
10
Starcom
Pirelli, Salesforce
12
11
PHD
13
13
Wavemaker
AGENCY
RECENT WINS
RECENT LOSSES
Pirelli
Intel
GSK
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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