2018 CREATIVE AGENCIES NEW BUSINESS India / Oct 2018 RANK THIS MONTH
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RANK LAST MONTH
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (Crore)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (Crore)
No.of Wins
91.5
49
1
1
Mudra DDB
HomeLane Project, Parle ( Krackjack + Monaco) Project, Flipkart, Edelweiss, Union Bank of India
2
2
Ogilvy
Zoomcar, UNICEF Project, Uber Project, KEI Industries Retainer, Make a Difference Project
82.8
Adani Reality
82.4
43
3
3
J Walter Thompson
Dupont-Coteva, Edgewell, MeadJohnson, Tinder Project, Aditya Birla Project
67.9
Monte Carlo
63.3
116
4
4
Leo Burnett
CIGNATTK HEALTH INSURANCE COMPANY LIMITED, IFFCO, PMI Maestro, Bridgestone, Ministry of New & Renewable Energy Project
39.2
KEI Industries Retainer
37.2
131
5
5
MullenLowe Group Lintas Group
Pharmeasy Retainer，Modern Bread Retainer，ITC Retainer， Bajaj Discover
35.6
35.6
15
6
7
Publicis + Publicis Ambiance
7
8
Dentsu
8
6
Isobar
9
10
McCann WorldGroup
10
9
TBWA
Intel
11
12
L&K Saatchi & Saatchi
12
11
13
13
Dr. Oetker, Storia, Zee 5 Project, Vivo Project, Genting Cruise Lines Project Mazhavil Manorama, Geojit Financial Services, Discovery Jeet Project, Intergrow Brands, Prosper Fit Marks & Spencer(M&S), Colorbar, Fashion Brand Sidbi Project, Cure.Fit Project, Indian Super League (ISL) Project, KingFisher Craft Beer, Eris Lifesciences
101.6
34.9
MakeMy Trip
32.9
29
35.9
Uber
31.8
24
29.4
30
14.8
40
13.4
13.4
1
Jindal Steel, Titan Taneira, PNB Metlife, Birla Liva，Muthoot Fin Corp
12.9
12.9
10
Enormous Brands
Dish TV
12.0
12.0
3
RepIndia
Flipkart Ads
8.7
8.7
2
7.4
7.4
3
7.3
4
29.4
20.9
Cathay Pacific
14
23
Columbus
HDFC Life Insurance, Snapdeal, Gas-O-Fast digital
15
14
FCB
Bisleri Fonzo, Vistara， Tata AIA Life
9.0
16=
15=
Merkley+Partners
Land O’Frost
6.7
6.7
1
16=
15=
LIQVD ASIA
6.7
6.7
1
18=
17=
VMLY&R
6.3
6.3
7
18=
17=
Rediffusion VMLY&R
6.3
6.3
7
20
19=
Famous Innovations
6.0
6.0
3
626.6
584
Abbott Pediasure, Castrol Transmax, Hyatt Newsroom
VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein
GPI
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE India / Oct 2018 RANK THIS MONTH
RANK LAST MONTH
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (Crore)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (Crore)
No.of Wins
1
1
MediaCom
Vivo，Bose, I-on D- VOIS communications Private Ltd， Oyster Bath - Wellness by Water， adidas (Buying)
2
5
Wavemaker
Cure Fit, Acko, Nestaway, Bisleri, Eureka Forbes
49.5
United Airlines
42.8
20
3
4
Mindshare
General Mills, 3F Industries, Chennai Leisure, Unilever AOR (Digital)，SBI Life
74.8
GSK
42.1
37
4
3
dentsu X
Drivezy, Coolwinks.com
41.6
41.6
18
5
2
Zenith
GSK, Welspun India, MyGlamm(Performics) Digital AOR， HDFC Life，Nestle Skin Health
39.8
Magicbricks
38.8
13
6
6
Lodestar Universal
Wipro,IOCL, ClearScore
36.7
Cathay Pacific
31.9
4
7
7
Havas Media
32.7
Nestle Skin Health
31.3
20
8
8
Lintas Media Group
13.2
7
9
9
Carat
Microsoft, British Council, ZEE5, Fossil Group
25.3
Mother Dairy
12.3
31
10
10
OMD MudraMax
Daimler, Mobistar, Qantas, Wipro Consumer Care, Adani Wilmar
15.1
Intel
11.4
7
11
11
Starcom
Nykaa, SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs
8.6
Mars
5.4
8
12
12
Vizeum
Car Client
5.4
5.4
2
13
13
Spark Foundry
Marriott, Lenovo
2.6
2.6
2
14
14
Chimp&z Inc
Barista Coffee Company Digital
1.7
1.7
1
15
15
SapientRazorfish
Marriott
0.2
0.2
1
16
20
Motivator
Zoomcar
1.4
0.1
1
17=
16=
Publicis Groupe
0.0
0.0
0
17=
16=
Famous Innovations
0.0
0.0
0
17=
16=
Bottle Openers
0.0
0.0
0
20
19
Madison Media
(0.5)
2
314.5
190
Voltas Beko Appliances AORIntegrated, Sri Lanka Tourism AORDigital, Oyo Rooms Media AOR， OYO Anchor Electricals，M G Motors, Mitsubishi
Bajaj Electricals，Continental Coffee
53.6
Revlon Global
53.0
11
15.7
2.7
Oyo Rooms Media AOR
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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