2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia / Oct 2018
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.75
2.75
23
Genting Cruise Lines Project, Mercedes-Benz
2.54
2.54
3
Fortune
Djarum Hikmah Puasa Project, Manohara Asri Project
1.80
1.80
9
4
Ogilvy
Marina Bay Sands
1.43
1.43
7
5
5
Leo Burnett
Samsung Electronics visual display
1.00
1.00
1
6
6
Dentsu
Maybank, Unilever, Fuji Film
0.80
0.80
8
7
7
Grey Group
Generali， Gudang Garam Surya （Digital）
1.30
0.74
2
8
8
VMLY&R
Farmer - Newsroom, Castrol MAGNATEC, Good Day Coffee, Telkomsel, Yamaha Project
0.62
0.62
10
9
9
Saatchi & Saatchi
Campbell Soup
0.60
0.60
1
10=
10=
Havas Worldwide
Honda CB 150 Versza
0.50
0.44
1
10=
10=
McCann WorldGroup
Suntory Project
0.44
0.44
5
12
12
FCB
0.06
1
13
13
Isobar
0.05
0.05
1
14=
14=
TBWA
0.00
0.00
0
14=
14=
Bates
0.00
0.00
0
14=
14=
M&C Saatchi
0.00
0.00
0
14=
14=
MullenLowe Group
0.00
0.00
0
14=
14=
McGarryBowen
0.00
-0.05
0
19
19
DDB
0.00
Samsung Electronics visual display
-1.00
0
20
20
BBDO
0.60
Mercedes-Benz
-2.40
2
9.8
74
RANK THIS MONTH
RANK LAST MONTH
1
2
J Walter Thompson
Dupont-Coteva, Edgewell, MeadJohnson, British Amercian Tobacco, Telkomtelstra
2
1
Publicis
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
0.12 Architecture Client
Ford, Fonterra Project, DJI Global
RECENT LOSSES
Taman Impian Jaya Ancol
Revlon
RB
Unilever (Digital)
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia / Oct 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
United Airlines
4.16
7
Shopee
2.75
15
2.16
6
1.13
3
0.6
0.63
6
Clothing Client
0.5
0.48
5
PHD
HSBC, Menarini, PT Softex Indonesia, Nutragen
0.8
GlaxoSmithKline
0.47
4
9=
OMD
Daimler, Tobacco Client
0.7
Intel
0.40
4
9
8
Universal McCann
0.4
0.35
2
10
9=
Fortune
0.0
0.00
0
11
11
Carat
Microsoft
0.5
adidas Global Buying
-0.10
3
12
12
dentsu X
FMCG client
0.3
Marriott
-0.21
6
13
13
Mindshare
Tinder, Konimex, Asian Games 2018
2.9
Nestle
-0.28
9
14
14
Starcom
Multi Bintang Indonesia Niagra
0.2
Dominos Pizza
-1.60
1
10.3
71
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Wavemaker
Tempo Scan Group, GoBear, Dominos Pizza, Pocky
5.5
2
2
MediaCom
Dutch Mill Indonesia, Oona, adidas Buying, Hilton Global
3.3
3
3
Havas Media
Puma, De Beers, Godrej, Perfetti, UOB
2.2
4
4
Zenith
Nestle, GSK
1.3
5
5
Vizeum
Taisho Pharmaceutical, Internet Provider, Mandiri Syariah
6
6
Initiative
7
7
8
AGENCY
RECENT WINS
RECENT LOSSES
UOB
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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