2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Oct 2018
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
9.52
9.52
8
4.56
3.66
17
3.46
20
2.73
2.73
8
2.71
2.71
37
OMEGA Project, Philip Morris Project, Alibaba Project, Adidas Project, Manulife Project
2.66
2.66
9
Suzhou Yanload Project, National Geographic Ultimate Explorer, Sino Ocean
2.53
2.53
4
2.31
2.31
5
1.63
1.63
9
Real Estate Client
1.35
1.35
8
0.64
0.57
6
0.40
0.40
1
0.25
0.25
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Leo Burnett
Cathay Pacific, Novotown Project, Vanke Project, HKT Project, Samsonite, Sino Project
2
2
DDB
Hotels.com Asia
3
3
J Walter Thompson
4
4
Publicis
5
6
McCann WorldGroup
6
7
Luminous
7
5
Saatchi & Saatchi
8
8
Digitas
9
10
Ogilvy
10
9
Isobar
AGENCY
RECENT WINS
Dupont-Coteva, Edgewell, MeadJohnson, The Mills Project, Jebsen Home Tech Co., Ltd. Project Alliance Bernstein Project, Genting Cruise Lines Project, Mead Johnson - Digital Production Project, Mercedes-Benz Cindy Cao The Art Jewel Project, Ztore Project, Carlsberg China Project, Pharma Client
Cathay Pacific, Black Rock Project, Victoria Secrets Timberland Project, British Airways Project, Atom Capital Project, Timberland Project, Travel & Leisure Brand Project
ESTIMATED YTD WIN REVENUE (USD $ m)
3.46
RECENT LOSSES
Edgewell
11
11
Havas Worldwide
Hong Kong Baptist University Project, Healthy Options Projectadidas Project, Mentholatum Project
12
12
TBWA
DIDI Science and Technology
13
13
FCB
14
14
Dentsu
FMCG Client
0.24
0.24
6
15=
15=
Critical Mass
Mitsubishi Motors
0.00
0.00
1
15=
15=
Kalido
0.00
0.00
0
15=
15=
Society
0.00
0.00
0
15=
15=
RFI Asia
0.00
0.00
0
15=
15=
VMLY&R
0.00
0.00
0
15=
15=
AnalogFolk
0.00
0.00
0
26.0
141
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Oct 2018 RANK THIS MONTH
RANK LAST MONTH
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1
2
Mindshare
General Mills, City Chain Company Limited, Hysan Marketing Services Limited, Hong Kong DisneyLand AOR (SEM)
2
3
OMD
Daimler, Inova, Kayak， Wellcome Cash Group, Qantas
4.21
Intel
2.94
17
3
1
Carat
Microsoft
3.97
General Mills
2.50
9
4
4
Vizeum
Manufacture Client
2.03
2.03
3
5
5
PHD
Hong Kong Jockey Club, HSBC
3.60
GlaxoSmithKline
1.62
7
6
6
MediaCom
Mars, Shell, Adidas Buying, Hilton Global, Bose
2.00
GSK
1.38
6
7
8
Havas Media
De Beers, Moda Operandi
0.35
0.35
3
8
7
Spark Foundry
Marriott, Lenovo
0.30
0.30
3
9
9
iProspect
cpjobs.com (Digital)
0.25
0.25
1
10
10
dentsu X
Electronics Client
0.25
0.21
3
11
12
M2M
Blue Branding , British Motors Project
0.20
0.20
2
12
11
Initiative
M&G Invertment, Revlon
0.16
0.16
3
13
13
Zenith
Ralph Lauren, GSK
0.60
Future Motors-Product
0.03
2
14
14
Wavemaker
Samsonite, Amore Pacific, H&H(Swisse)
0.83
United Airlines
-0.06
3
15
15
GroupM
0.00
GlaxoSmithKline
-0.54
0
16
16
Universal McCann
1.21
Cathay Pacific
-0.97
10
17
17
Starcom
0.10
Mars Buying
-1.23
1
13.3
104
Blue AVIVA, Hong Kong Telecom Project, Old Town Coffee
4.83
American Express
4.07
31
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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