2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Oct 2018 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Publicis
2
2
Leo Burnett
3
5
J Walter Thompson
4
3
5
253
6
6
Ogilvy
7
12
Isobar
8
8
Saatchi & Saatchi
9
7
Havas Worldwide
10
9
VMLY&R
11
4
BBDO
12
11
MullenLowe Group
Uber UK, Co-operative Bank UK, Pharmeasy India, Modern Bread India, ITC India
13
10
R/GA
14
13
Wieden & Kennedy
15
15
TBWA
16
14
FCB
17
16
Dentsu
18
19
Digitas
19
18
GSD&M
Pizza Hut US, Jack Link's US, Harry's shave care US
24.3
20
21
MXM
Amgen US Project, Abbott Labs US Project
19.0
AGENCY
RECENT WINS Dr. Oetker India, Huarun Painting China, Nike China, Cathay Pacific Global, Nestle US Hainan Airlines China, Samsung GMC Korea, VW New car brand identity (Phase 4) China, Jacobs Coffee China, Buick China
RECENT LOSSES
No.of Wins
184.2
The Home Depot Canada
180.3
161
163.4
KEI Industries India Retainer
159.7
235
Mazda NA, United Health Group NA, Dupont-Coteva APAC, Property Finder Asia Pacific, Swisse Australia
188.6
Shell Global
141.6
473
McCann WorldGroup
Yinji Holiday Resort China, Opel Europe, Magnet Kitchens UK, Columbia Sportswears Global, Banco do Brasil Brazil
142.4
Cathay Pacific Global
127.0
285
Goodby Silverstein & Partners
Pepsi US, BMW US, Liberty Mutual US
107.3
107.3
8
103.6
321
79.0
420
Emirates Air Hongkong
76.1
67
105.2
Liberty Mutual US
64.9
134
67.5
Menulog Australia
61.4
106
Pepsi US
54.8
117
50.8
Aldeas Infantiles SOS Bolivia
49.8
30
British Land UK, Eurosport London, Sem Parar Brazil, FIBA World Cup China
52.6
NFL Network US Project
47.6
45
Tinder US, Bud Light (Social) US, Converse Global
39.0
39.0
8
Costa Coffee UK, Fangte Rebranding and brand consulting China, Chelsea Football Club APAC Siamnuwat Thailand, Marks & Spencer (M&S) India, Colorbar India, Wired Global Atlantic US, Paradise Island US, Cathay Pacific APAC, New World China Property China E. LECLERC France, Hain Daniel brands UK, Altria France, Rite Aid US Amtrak US, Puma China, DuPont Electronic Materials US, Danon Oikos US, Driscoll’s US Ford Global, O2 Germany, Bayer US, Asda UK, Dunkin' Donuts US
Dissan Group Canada, McCaféUS, Together UK, Du Middle East, Bluebird Bio US Gomes de Costa Brasil, The Home Depot Canada, Cruzeiro do Sul Educacional Brasil, Kimberly Clark Global Mazhavil Manorama India, Geojit Financial Services India, Subway Singapore, Land Transport Authority Singapore Mercedes-Benz China Project, Nutrilite US, Huawei China China Project, Clinique China Project
109.2
Babylon GP UK
79.0
89.6
311.1
45.6
Oroton Australia
35.9
37
36.9
Volkswagen New Zealand
35.0
40
29.8
HP Japan Project
28.5
141
20.8
57
19.5
3
19.0
14
Jan - Oct 2018:
1,579.5
3,487
Jan - Oct 2017:
1,514.4
4,186
4.3%
-16.7%
20.8
John Deere US
YoY Comparison:
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Oct 2018 RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
2
6
OMD
3
3
Initiative
4
4
Hearts & Science
5
2
Publicis Media
6
5
Havas Media
7
7
Dentsu Aegis Network
8
8
Spark Foundry
9
11
PHD
10
9
Blue 449
11
12
12
AGENCY
RECENT WINS Coca-Cola UK & Ireland，Lloyds Banking Group UK, Amtrak US, Hilton Hotels & Resorts Global, Sony US, Mars Global Daimler Global, Department for Work and Pensions UK, McDonald’s China, Flight Centre Canada, Kayak Hong Kong Aida Crusies Germany, Liverpool Victoria UK, UPS US, TEVA Germany, Officeworks Australia WarnerMedia group US, P&G Fabric Care N.America, Amgen US GlaxoSmithKline Global, Cathay Pacific Global Puma Global, Carrefour Europe,Pizza Papa Johns US, China Telecom China, Telefónica UK The Co-operative Group UK, Intel Global, United Airlines Global, LVMH NA, Heineken Saputo (Murray Goulburn) Australia, General Beverage Thailand, Mondelez MENA & APAC, Lenovo Global, Macy's US Daimler Belgium, Purplebricks Canada, TaylorMade Canada, Unilever South Africa, Hong Kong
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
233.1
GSK Asia Pacific
188.0
158
165.2
McDonald's Taiwan
133.2
268
86.2
Pandora Italy
78.7
112
83.8
Alzeihmers Research UK
68.6
8
73.0
Suncorp Australia
67.5
3
89.0
LVMH NA
65.3
164
50.5
40
50.5
69.8
Bloomin’ Brands US
44.9
19
75.2
GlaxoSmithKline Global
38.6
256
T-Mobile US, PZ Cussons ANZ, Spark Networks Australia
42.7
Puma Global
35.7
8
dentsu X
Drivezy India, LVMH US, AESIO France, Dairy Queen Canada, Coolwinks.com India
45.7
General Mills Taiwan
29.9
142
13
Universal McCann
Village House Japan, Blue AVIVA Hong Kong, NestléAustralia
33.9
General Mills China
24.1
55
13
14
Zenith
28.4
Fnac Portugal
23.4
41
14
15
22.2
MCT Berhad Malaysia
21.9
35
15
10
Omnicom Media Group
US Army, Tata Motors Passenger Vehicles
20.5
20.5
2
16
16
Essence
T-Mobile US, Tigerair Australia, TMobile US Digital Media
20.2
19.7
2
17
17
Wieden & Kennedy
KFC US, League of Legends US
13.8
13.8
2
18
18
Horizon Media
19
22
Wavemaker
20
19
WPP(Team Energy)
Ralph Lauren APAC, GSK Asia Pacific, Nestle SE Asia, Coty APAC, HDFC Life India Dropbox US, The Co-operative Bank MullenLowe MediaHub UK, Prospa ANZ, Bloomin’ Brands US, Dropbox Global Global
Northwestern Mutuak US, Burlington Stores US, TriHonda dealers US Chando China, JALA China Planning AOR, Tempo Scan Group Indonesia, Royal National Lifeboat Institution(RNLI) Global, SAIC/Roewe China BP Global
19.5
DR.OETKER Russia
13.4
5
85.1
General Mills MENA
12.9
145
10.0
1
Jan - Oct 2018:
979.2
2,090
Jan - Oct 2017:
759.7
2,127
YoY Comparison:
28.9%
-1.7%
10.0
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2