2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Oct 2018
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RANK THIS MONTH
RANK LAST MONTH
1
1
Publicis
2
2
Havas Worldwide
3
3
McCann WorldGroup
4
4
Leo Burnett
5
5
6
AGENCY
RECENT WINS
Cathay Pacific Global, P&O Ferries EMEA, Tourism Ireland UK E. LECLERC France AOR, Euronext France Project, Hain Daniel brands UK, Altria France AOR Opel Europe, Magnet Kitchens UK, Columbia Sportswears Global, L'Oreal Europe
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
90.5
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
90.5
5
56.3
Rolls-Royce UK
49.8
79
54.2
Cathay Pacific Europe
48.2
25
Samsung Electronics visual display Global, Betfair Europe
32.2
Comboios de Portugal
30.8
3
J Walter Thompson
Allergen EUROPE, Glo EUROPE, Vocco EUROPE, Saudi Telecom Company (STC) Middle East Digital
41.7
28.1
57
49
Isobar
Diageo poland project， Polpharma poland project
17.1
17.1
132
7
6
MullenLowe Group
14.8
14.8
9
8
7
VMLY&R
10.7
10.2
12
9
8
Hakuhodo Collective
Honda Europe
10.0
10.0
1
10
9
Publicis.Sapient
Carrefour Global Digital
9.0
9.0
1
11
10
Serviceplan
Auchan France
10.6
8.6
1
12
11
Karmarama
Babylon GP UK， BT UK digital, BetVictor UK
6.3
6.3
3
13
12
Antoni
Henkel Europe
5.0
5.0
1
14
13
Jung von Matt
Douglas Germany, Huawei mobile Germany
6.0
5.0
3
15
14
WPP(Team Energy)
BP Global
4.5
4.5
1
16
15
FCB
Rollagranola UK, Kimberly Clark Global, BMW Mini Spain, PittaRosso Italy
4.6
4.1
7
17
16
Droga5
Barclaycard UK, Mini Electric Global Project UK
4.0
4.0
2
18
25
Thjnk
Škoda Global
4.0
4.0
2
19
17
R/GA
British Land UK
3.4
3.4
4
20
18
Altmann + Pacreau
Citroen After-Sales Europe
3.0
3.0
1
286.7
538
Uber UK， Co-operative Bank UK, Bahlsen Global, Wagamama UK, Edgewell Global Carpetright UK, Office Depot Global, Viagra OTC UK, Diageo Baileys Global Digital
BMW Motorsport Germany
Bonprix Germany
Grant's Global London
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Oct 2018 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
2
OMD
2
1
MediaCom
3
3
Havas Media
4
4
Publicis Media
GlaxoSmithKline Global, Cathay Pacific Global
21.6
5
7
Initiative
Aida Crusies Germany, Liverpool Victoria UK, TEVA Germany, AIDA Cruises Germany, LV= UK
22.7
6
6
Carat
El Corte Ingles Spain, Societe Generale France, Assurance Maladie France, Mondelez Europe
7
8
PHD
8
9
Wavemaker
9
10
Spark Foundry
10
11
11
AGENCY
RECENT WINS McDonald’s UK, Daimler Global, Department for Work and Pensions UK, Jumeirah UAE, Activision UK Coca-Cola UK & Ireland, Hilton Hotels & Resorts Global, Ring UK, Better Bathrooms UK, Mars Global Puma Global, Carrefour Europe, BNPP France, Giffgaff UK, O2 & NEFLIX UK Project
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
78.7
REWE International AG Austria
72.4
165
81.9
Leekes UK
71.2
94
39.8
El Corte Ingles Spain
33.9
66
21.6
3
Pandora Italy
21.5
24
46.5
LV= UK
19.6
15
26.4
GlaxoSmithKline Global
18.1
156
15.7
Blizzard Russia
5.7
6
Marriott Global, Lenovo Global
5.3
Yota Russia
5.0
2
Arena Media
Carrefour Europe
4.0
3.8
1
12
M/SIX
Good Hemp Europe, Bridgestone Tires Europe, Westons Cider UK
3.0
3.0
3
12
13
The Co-operative Bank UK, Scope MullenLowe MediaHub US, UK, Primark UK, The Art Fund UK
2.5
2.5
4
13
14
WPP(Team Energy)
BP Global
2.0
2.0
1
14=
15
Pilot Media
Ritter Sport Germany
1.3
1.3
1
14=
16=
VCCP
Investec UK, World Vision Global
1.8
1.3
2
16=
16=
BPN
Otto Germany
1.0
1.0
1
16=
16=
Bountiful Cow
The Body Shop UK, Propercorn UK, Wiggle UK
1.0
1.0
3
18
19
Vizeum
Estee Lauder Cos Europe, WWF UK
2.5
Warner Bros Netherlands
0.8
3
19
20
The7stars
Made.com Europe, Gousto UK, Entertainment Films UK
1.1
Habitat UK
0.7
3
20
5
Omnicom Media Group
Daimler Global, Tata Motors Passenger Vehicles UK
0.5
0.5
1
247.8
605
Daimler Belgium, Benecol Finland, Fnac Portugal, VF Corporation Poland, HSBC France Royal National Lifeboat Institution(RNLI) Global, Mondelez Europe, Purple Bricks UK
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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