2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Oct 2018 RANK THIS MONTH
1
RANK LAST MONTH
AGENCY
205.3
141
182.4
182.4
89
123.5
123.5
39
107.7
107.7
21
100.2
100.2
25
Ogilvy
2
2
Isobar
FMCG Client
4
6
J Walter Thompson
5
4
Leo Burnett
6
7
Saatchi & Saatchi
7
5
BBDO
122
205.3
1
Publicis
350.0
351.2
1
3
No.of Wins
RECENT WINS Fangte - Rebranding and brand consulting, Foshan Electrical And Lighting Co.,Ltd Project, Guangdong Leatop Real Estate Investment Co., Ltd Project, Lenoco Project
3
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
ESTIMATED YTD WIN REVENUE (RMB ￥m)
Shiseido Project, Huarun Painting, Marster Kong Project, Nike Henkel China, General Mills Project, Dupont-Coteva, Vitasoy Project, Wyeth - platinum Project, Hainan Airlines, VW New car brand identity (Phase 4), Origo Coffee VI, Buick, Jacobs Coffee Sands Project, China UnionPay Project, CosBeauty Project, Siemens Home Appliances Project Ford, ViVO Project, DiDi, Master Kang Yinji Holiday Resort, OLD Temple JEWELRY Project, Chivas Project, Loft Film Project, China Merchants Bank Project, Microsoft Mercedes-Benz Project, Unilever Project, Huawei China Project, Clinique Project
RECENT LOSSES
Amway Artistry Project
98.8
Campbell Soup
94.7
9
81.3
Cathay Pacific
81.3
64
66.9
66.9
18
66.9
26
46.5
22
8
8
McCann WorldGroup
9
10
Digitas
10
9
Dentsu
Electronic Client
66.9
11
11
DDB
Amway 2, New China Insurance Project, Lufthansa Project, AEG Project, Blue Moon Project
67.1
12
12
VMLY&R
Puma， Office Depot, GNC vitamins
26.1
26.1
2
13
13
FCB
Bosch Home & Garden, Chaoyang Tier
23.5
23.5
3
14
14
arkr Group
adidas Digital, Carlsberg Digital
19.6
19.6
2
15=
15=
Serviceplan
Tencent Sports, ERDOS Men, Mentniu Chunzhen
13.0
13.0
3
15=
15=
Bin Tang
Dairy Queen Brand
13.0
13.0
1
17
17
TBWA
UNIQLO, IMAX
19.6
11.3
2
18
18
Wieden & Kennedy
Converse, Marubi
8.5
8.5
2
19=
19=
CARNIVO
Liu Shen
6.5
6.5
1
19=
21
Social Touch
BMW Project
6.5
6.5
1
1558.3
602
Samsung Electronics visual display
Vichy Cosmetics
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Oct 2018 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
American Express
150.1
21
184.1
United Airlines
144.8
31
BMW, Pirelli
97.0
Mars Buying
85.1
3
OMD
McDonald’s, Daimler, Internet Client
84.4
Intel
78.0
6
4
dentsu X
Car Clinet
77.0
Park Client
72.9
12
6
5
Havas Media
China Telecom, JDE, AMD, GRUPPO ITALIANO VINI
72.7
FMCG Client
71.2
18
7
7
PHD
Tourism Quebec, Almond Board of California, Resorts World Sentosa
65.2
GlaxoSmithKline
58.5
8
8
8
Zenith
Ralph Lauren, GSK, Huawei(Performics) Project, Pierre Fabre, GAC Group
59.2
Amway
44.4
7
9
9
MediaCom
Little Red Book, Alibaba Group, Nan Fu Battery
58.8
GSK
36.6
10
10
10
Spark Foundry
Marriott Global, Lenovo Global
30.5
30.5
3
11
11
Vizeum
Visit Scotland
23.4
23.4
12
12
14
Initiative
Revlon Global
13.1
13.1
7
13
12
Universal McCann
Entertainment Client
15.1
12.2
7
14
13
Blue 449
Perfetti
11.4
9.5
1
15
15
SapientRazorfish
Marriott
0.2
0.2
1
16=
16=
Allyes
0.0
0.0
0
16=
16=
Reload
0.0
0.0
0
18
18
Carat
-26.8
12
771.0
159
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
2
Mindshare
Nestlé，General Mills, Amway, China Sports Lottery， Booking.Com
189.9
2
1
Wavemaker
Chando, Unionpay Hong Kong Project, BC Card Korea, Greenfields , JinRi Toutiao, JALA Planning AOR
3
3
Starcom
4
6
5
AGENCY
RECENT WINS
Ermengildo Zegna Holditalia SpA
42.3
RECENT LOSSES
General Mills
Amway
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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