2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia / Oct 2018
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
11.12
11.12
16
Squarespace, Telecom Client
7.98
7.98
9
VMLY&R
Australian Unity, Thrifty Car Rental, Ignition Wealth, Newell, Delos, Lion(Digital & Technology)
10.73
7.73
23
4
Saatchi & Saatchi
Cathay Pacific, Kraft Project, Didi, Football Fed Australia
6.37
5.77
13
5=
5=
MullenLowe Group
Crust Pizza, Edgewell
3.50
Macquarie University
3.00
2
5=
5=
BBDO
Ford, Australian Football League, Menulog, DJI Global
5.60
Campbell Soup
3.00
4
2.96
2.96
10
2.70
6
2.39
19
2.29
23
2.10
2
1.94
12
RANK THIS MONTH
RANK LAST MONTH
1
1
Leo Burnett
City of Melbourne, Craveable Brands, Austereo Project
2
2
Ogilvy
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Emirates Airlines
7
7
Publicis
Griffith University - Digital Course Finder Project, Brisbane City Council - Digital Parking Planner Project, Department of Transport and Main Roads Project, Foxtel Project
8
8
TBWA
PepsiCo beverages, Macquarie University, SA Tourism, Amazon
7.00
9
13
Digitas
Samsung Project, Betfair Project, Europcar Project,The Star Project
2.39
10
12
J Walter Thompson
Dupont-Coteva, Edgewell, MeadJohnson, Baby Bunting, Swisse
7.29
11
9
72andSunny
Optus
2.10
12
10
McCann WorldGroup
Headspace Project
2.24
13
11
Dentsu
Manufacture Client
1.85
1.85
10
14
14
ThinkerBell
Vegemite, Our Watch, Sukin
1.70
1.70
3
15=
15=
R/GA
National Rugby League, Wine Australia
1.50
1.50
2
15=
15=
CHE Proximity
AGL Energy, RACV
1.50
1.50
2
17
25
The Royals
Grill’d, Athena, Australian Super
1.32
1.32
5
18=
17=
Ikon
Avis Budget
1.00
1.00
1
18=
17=
Marcel
Powershop
1.00
1.00
2
18=
17=
M&C Saatchi
Plush, Jack Daniels
1.00
1.00
2
67.49
230
Oroton
Vegemite
Cathay Pacific
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Australia / Oct 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
13.50
5
4.23
4.23
5
4.03
3.87
33
2.83
27
2.55
1
Hyundai
2.33
12
Mars Buying
1.70
10
1.67
7
1.44
3
1.10
3
0.39
2
0.25
0.25
1
Tigerair
0.25
0.25
1
Affinity
De’Longhi
0.20
0.20
1
14
MediaCom
Hilton Hotels & Resorts, Mars Buying, Shell, Bose
3.63
0.18
6
16=
15=
Consumedia
Maurice Blackburn
0.15
0.15
1
16=
15=
Kaimera
Knight Frank
0.15
0.15
1
18
17
Spinach
Queen Victoria Market
0.10
0.10
1
19
18
SapientRazorfish
Marriott
0.03
0.03
1
20
19
Vizeum
Maquarie University
0.62
-0.38
7
26.09
144
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Universal McCann
Nestlé, AGL, Australian Fed Gov
13.75
2
3
Starcom
Snooze, OpenCorp, P&G, Pirelli, Football Fed Australia
3
2
Havas Media
4
4
Carat
5
5
M2M
Hyundai
2.55
6
6
Initiative
Lottery West, Officeworks, Gov of West Australia, Under Armour, Qatar Airways
4.92
7
21
OMD
Suncorp, Journey Beyond, Daimler, Ubet AOR , Telstra's Belong
6.51
8
8
Spark Foundry
Saputo (Murray Goulburn), Campbell Arnott's, Khumo Tyres, 7Travel,VEC
1.67
9
7
Zenith
GSK, Northen Territory Tourism Board (Performics), Didi
1.94
10
9
Bohemia
Western Sydney University, Racing Victoria, Plush
1.10
11
10
Mindshare
Mondelez, Deliveroo
1.88
12
11=
This Is Flow
Cruiseco
13
11=
Essence
14
13
15
AGENCY
RECENT WINS
Kia Motors Digital AOR, Oroton, Tony Bianco Digital, Perfetti van Melle Porject ALP Victoria, Australian Digital Health Agency, Auto-I.T. Australia Pty Ltd, Gov of West Australia
5.23
RECENT LOSSES
Cathay Pacific
Lottery West
Heineken
Oroton
Football Fed Australia
Huawei
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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