2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Oct 2018 RANK THIS MONTH
1
RANK LAST MONTH
AGENCY
RECENT WINS Fangte - Rebranding and brand consulting China, JFOODO 2.0 Japan Project, Atom Capital Hong Kong Project, Chelsea Football Club APAC Singapore Hainan Airlines China, Samsung GMC Korea, VW New car brand identity (Phase 4) China, ChungHwa Telecom Taiwan, Buick China, Dupont-Coteva Asia Pacific, Henkel China, Edgewell Asia Pacific, MeadJohnson Asia Pacific, Unicharm Asia Pacific Dr. Oetker India, Shiseido China Project, Huarun Painting China, Marster Kong China Project, Nike China Siamnuwat Thailand, Marks & Spencer (M&S) India, Colorbar India, SANA Namerakahonpo Sands China Project, China UnionPay China Project, Jindal Steel India, Suzhou Yanload Hong Kong Project, Siemens Home Appliances China Project Samsonite Regional Singapore, PUB Singapore, Amway 2 China, Vivo Singapore, Edelweiss India Yinji Holiday Resort China, OLD Temple JEWELRY-McCann China Project, Carlsberg China Hong Kong Project, Chivas China Project, Village Mazhavil Manorama India, Geojit India, Geojit Financial Services India, Grande Asset Thailand
ESTIMATED YTD WIN REVENUE (USD $ m)
1
1
Ogilvy
2
2
Leo Burnett
3
4
J Walter Thompson
4
3
Publicis
5
5
Isobar
6
6
Saatchi & Saatchi
7
8
DDB
8
7
McCann WorldGroup
9
9
Dentsu
10
10
BBDO
11
11
VMLY&R
12
12=
Digitas
Mercedes-Benz China Project, Unilever China Project, Huawei China Project, Clinique China Project, Senoko Singapore Project
16.3
13
12=
MullenLowe Group
Pharmeasy India Retainer, Modern Bread India Retainer, ITC India Retainer, Electronic Products India
14.1
14
14
FCB
PropertyGuru Malaysia, UEM Sunrise Malaysia, Marriot International group Malaysia, Kimberly Clark Global
15
15
TBWA
16
16
17
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
99.8
Amway Artistry China Project
99.5
310
75.3
KEI Industries India Retainer
75.0
232
84.4
Shell Global
72.5
302
68.7
MakeMy Trip India
68.4
156
48.6
242
48.6
34.7
Emirates Air Hongkong
34.0
64
55.9
Samsung Electronics visual display Global
33.1
210
34.1
Cathay Pacific Global
31.7
239
29.8
Uber India Project
28.5
141
61.2
PepsiCo Australia
27.5
28
22.5
BRAND’S Suntory Thailand
17.2
71
16.3
54
Macquarie University Australia
13.6
21
12.6
Volkswagen New Zealand
12.2
19
Sheridan Australia Project, Amgen Asia, PepsiCo Beverages Australia
14.7
Oroton Australia
8.5
14
Havas Worldwide
Oroton Australia, National Heart Foundation Australia, Poh Heng China, SelfWealth Australia, The National Heart Foundation Australia
12.9
Craveable Brands Australia
8.1
29
17
R/GA
FIBA World Cup China, MetLife Japan, Wine Australia
5.6
5.6
6
18
18
Wieden & Kennedy
Converse Global, Marubi China
1.8
1.8
2
19
19
M&C Saatchi
Mumbai Games India, Plush Australia, Jack Daniels Australia, Axiata Group Malaysia
1.4
1.4
5
20
20
McGarryBowen
-0.9
0
621.0
2,365
Ford Global, MARS International India, Perodua Malaysia, DiDi China Inbisco/Vouno (Le Minerale) Philippines Project, Pilmico Farms (YOLO) Philippines, Sun Life Vietnam Project , Puma China
0.0
Western Union Global
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Oct 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Coca-Cola UK & Ireland, Vivo India, Hilton Hotels & Resorts Global, Little Red Book China
56.2
GSK Asia Pacific
39.8
50
53.4
United Airlines Global
35.0
132
38.5
Amway China
34.2
42
42.3
Intel Global
28.9
56
32.3
General Mills China
28.1
49
65.6
AIA Insurance Thailand
26.1
173
25.1
CapitaLand Singapore
21.1
76
15.6
15.6
37
Saputo (Murray Goulburn) Australia, General Beverage Thailand, Mondelez APAC, Lenovo Global, Marriott Global
13.7
13.7
14
dentsu X
Drivezy India, Coolwinks.com India
25.1
General Mills Taiwan
13.6
138
35.7
General Mills Hong Kong
12.4
170
27.9
General Mills Singapore, Malaysia, Thailand
12.0
35
11.8
Huawei Australia
10.6
98
13.8
Hyundai Australia
10.6
64
22.7
GlaxoSmithKline Global
9.0
62
3.0
3.0
1
2.9
2.9
5
0.9
20
0.5
1
-0.3
1
308.9
1,308
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
2
3
Wavemaker
3
2
Zenith
4
8
OMD
5
4
Universal McCann
6
11
Mindshare
7
5
Havas Media
8
6
Dentsu Aegis Network
Intel Global, United Airlines Global
9
9=
Spark Foundry
10
7
AGENCY
Chando China, Smart Philippines Project, Huawei Philippines Project, JinRi Toutiao China, Huawei Australia Ralph Lauren APAC, GSK Asia Pacific, Nestle SE Asia, MyGlamm(Performics) India Digital AOR McDonald’s China， Daimler Global, McDonald’s China, Mobistar India, Activision Australia, Kayak Hong Kong Village House Japan, Blue AVIVA Hong Kong, Hong Kong Telecom Hong Kong Project, Nestle Australia NestléChina, General Mills SEA, Amway China, RinggitPlus.com Malaysia, Unilever India AOR (Digital), China Sports Lottery China Puma Global, China Telecom China, JDE China, Voltas Beko Appliances India AOR-Integrated, Oyo Rooms India Media AOR
11
9=
Carat
ALP Victoria Australia, Australian Digital Health Agency Australia, Karmarts Public Company Limited Thailand, Gov of West Australia
12
13
Starcom
Snooze Australia, RGP Korea, McDonald's Taiwan, BMW China, Singapore Govt Singapore, Nykaa India EGAT - project Thailand, Dentiste Thailand Project, Bertram Chemical (1982) Ltd. Thailand project, New Hampshire Insurance Company Thailand project Lottery West Australia, Sharp Year End Thailand Project, Officeworks Australia, Anchor Electricals India, Under Armour Australia Enoc UAE, Pruksa Real Estate Thailand Project, H&R Block Australia, Hong Kong Jockey Club Hong Kong, ComTruth Communication Consultants Taiwan
13=
12
Vizeum
13=
14
Initiative
15
15
PHD
16
16
WPP(Team Energy)
17
17
M2M
18
20
19
19
M/SIX
Telekom Malaysia (unifi) Malaysia
0.5
20
21
Essence
Tigerair Australia
0.2
BP Global
Blue Hong Kong Branding, British Motors Hong Kong, Hyundai Australia, Republic Biscuits Corp Philippines Prospa ANZ, Inova Australia, Commonwealth Superannuation MullenLowe MediaHub Corporation Australia, Union Pay Singapore, Saic Maxus China
1.2
RECENT LOSSES
MCT Berhad Malaysia
DAZN Japan
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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