2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Oct 2021 No.of Wins
RECENT WINS
VMLY&R
COZY (Digital) Project, Penod Ricard - Imperial blue (Digital)
2.7
2.7
28
2
Ogilvy
Syngenta, Nestlé
2.1
2.1
27
3
3
Wunderman Thompson FMCG Client
0.9
0.9
4
4
4
Isobar
Vifon Joint Stock Company Project, GO VIET Technology Trading Company Limited Project
0.7
0.7
24
5
5
Dentsu
CPG Client
0.7
0.7
1
6
6
DDB
Unilever Project
0.6
0.6
8
7
7
Saatchi & Saatchi
Finance Client
0.4
0.36
5
2021 (Jan-Oct):
8.1
99
2020 (Jan-Oct):
4.6
81
75.9%
22.2%
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
YoY Comparison:
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mindshare
Unilever, Estee Lauder AOR for MAC & Clinique, XOR, Lalamove
6.92
6.92
6
2
MediaCom
Masterise Homes
0.85
0.85
2
3
3
Wavemaker
Masan
0.80
0.80
2
4
4
dentsu X
Air New Zealand, SUZUKI VIETNAM Project, Bluestone
0.41
0.41
19
5
5
Spark Foundry
FMCG Client
0.40
0.40
1
6
6
PHD
IKEA, Chanel
0.2
0.2
2
2021 (Jan-Oct):
9.6
32
2020 (Jan-Oct):
0.6
8
1469.5%
300.0%
2021 Creative & Media ((JanOct))
17.7
131
2020 Creative & Media ((JanOct))
5.2
89
239.4%
47.2%
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2