2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Oct 2021 No.of Wins
65.2
45
53.8
25
53.2
53.2
43
26.5
26.5
4
26.2
26.2
43
25.8
25.8
26
24.9
16
23.9
13
21.5
17
20.0
20.0
1
Denny's US, Fetch Rewards US
19.5
19.5
3
BBDO
WaterWipes Global, Home Depot US
31.0
16.5
2
BBH
Netflix US Project, Samsung US US Project, Beachbody US Project
16.5
13.5
8
12.5
12.5
8
RANK LAST MONTH
1
1
R/GA
2
2
VMLY&R
3
3
Code and Theory
4
5
Doner
5
8
Havas Worldwide
6
6
Huge
7
11
Grey Group
8
7
Wieden & Kennedy
9
9
Ogilvy
10
10
Publicis (Team Lift)
Planet Fitness US
11
16
Anomaly
12
4
13
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
12
AGENCY
RECENT WINS
Slack US, ZIP US, FinTech (Startup) US US NAVY US, Molson Coors US, Elanco Animal Health Global Digital, City of Hope US Digital Johnson & Johnson Baby, Amazon Ads, Con Edison, Gaming Company, Fintech Startup Alignment Healthcare US, LL Bean US, Johnson's Baby US, Travelocity US Titleist Us Project, Cox Communications Us Project, Fidelity Investments Us Project Planet Fitness US Project, IGT US Project, Sub-Zero US, TQ Tezos US Modelo Especial US, Constellation Brands US, NestléHealth Science US Allianz US, Fan Duel US, Fortescue Future Industries US TD Bank US, Canada Social, New York Philharmonic US, World of Hyatt Global
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
68.2
58.3
30.3
LG TVs Global
Fitbit US
23.9 25.5
Instagram Global
Dunkin' US
14
13
FCB
Hoka One One US, Safelite US, Groupon Global
15
14
Muh-Tay-Sik Hof-Fer
Bed Bath & Beyond US integrated
10.0
10.0
1
16
15
Mojo Supermarket
Hydrow US, Match US, Truth Initiative US
9.0
9.0
3
17
17
Hero Digital
Blackhawk Network US Digital, Brookfield Properties US Digital,Equitable US Digital
7.0
7.0
7
18
18
Carmichael Lynch
H&R Block US
7.0
7.0
1
19
19
Mother
Panera Bread US, Shipt US, Cadillac Global Brand Design Project
6.9
6.9
7
20
20
FIG
Museum of Modern Art MoMA US, Major League Baseball US, Seatgeek US
6.5
6.5
3
2021 (Jan-Oct)
620.2
477
2020 (Jan-Oct)
422.8
433
YoY Comparison:
46.7%
10.2%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE US / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
105.0
4
Sally Beauty
42.6
28
46.2
Kering (Gucci, YSL etc) Global
37.2
5
39.3
Morgan Stanley US
30.5
7
29.5
Air France Global
28.3
12
51.9
Eli Lilly & Co US
27.4
8
Morgan Stanley US, E*Trade US, Pinterest US, UK
20.5
INSP TV US
20.3
7
Digitas
Auto Club Group US, Inspire Brands US
22.3
Hewlett Packard Enterprise US Digital
19.8
3
8
PHD
Chanel Global
21.1
13.7
6
10
9
MediaCom
13.6
4
11
11
Havas Media
18.5
10.3
13
12
15
Initiative
12.3
9.8
3
13
12
360i
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Publicis Media
Planet Fitness US, Walmart US, Stellantis Global, American Family US
2
3
Horizon Media
Fan Duel - Sportsbook US, Enphase Energy US, Turo US
44.1
3
5
Zenith
Eli Lilly & Co US, Inspire Brands US, TD Bank US
4
10
Spark Foundry
5
4
Wavemaker
6
2
OMD
7
6
Mediahub
8
7
9
AGENCY
RECENT WINS
Meta (Facebook etc) Global, Sally Beauty US, Canada, Inspire Brands US， Humana US Beiersdorf (Planning) Global, QVC US, Travel Edge US, De'Longhi US, Office Depot US IFit US, Daimler Global, Citrix Global, Philips Global, Schwan's US
Rocksbox US, Bayer Global, Impossible Foods US, Hostess Land O'Lakes US, Forevermark & De Beers Global Cigna Global, Intuit QuickBooks Global Advance Auto Parts US, Discover Card US, Party City US
RECENT LOSSES
105.0
14.7
Sargento Foods US
8.3
7.8
6
7.0
7.0
2
14
22
iProspect
Kering (Gucci, YSL etc) Global, LinkedIn Global digital
15
13
Resolution
Adaptive Biotechnologies - T-Detect US
5.7
5.7
8
16
14
Universal McCann
Just Eat Takeaway Global, Storck (Werther's Originals) US
17.5
3.5
6
17
16
Mediasmith
PetSmart US
2.5
2.5
1
18
17
Epsilon
AB InBev brands
2.0
2.0
1
19
18
VaynerMedia
American Eagle US
1.5
1.5
2
20
19
Tombras
Edible US, American Cancer Society US
1.5
1.5
2
2021 (Jan-Oct)
371.3
151
2020 (Jan-Oct)
293.9
143
YoY Comparison:
26.3%
5.6%
2021 Creative & Media (Jan-Oct)
991.5
628
2020 Creative & Media (Jan-Oct)
716.8
576
YoY Comparison:
38.3%
9.0%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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