2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE UK / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
28.74
28.74
90
Cinch Global, White Claw Global
12.15
12.15
14
Mother
Taco Bell, TikTok, Pepsi, Spoke
5.88
5.57
4
New Commercial Arts
Sainsbury's beauty, Alzheimer’s Society
4.50
4.50
4
4.69
3.92
80
3.74
3.74
4
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Havas Worldwide
Bryan Cave Leighton Paisner LLP Project, Dr. Martens, Fresenius Kabi
2
VCCP
3
10
4
3
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
GSK, LINDT, David Lloyd Leisure PR & Social, Abbott Project, McCain Project Allianz Global Digital, Vollebak Digital
RECENT LOSSES
Capital One
5
5
M&C Saatchi Group
6
4
R/GA
7
6
Lucky Generals
Ovo Energy, Virgin Atlantic, PGL Travel, SSE Energy Services
3.21
3.21
6
8
8
BBH
Ribena, Jabra, Servier (Daflon) Project
3.28
2.52
6
2.29
2.29
5
9
7
Uncommon
Museum of London, Google, Wagamama, Merchant Gourmet, Twinings
10
9
Dentsu
Heinz Baked Beanz
2.19
2.19
3
11
11
FCB
Global Cosmetics Brand
1.98
1.98
5
12
12
VaynerMedia
DraftKings social
1.53
1.53
1
13
13
Neverland
Tetley Tea, Getir
1.45
1.45
3
1.83
1.45
4
1.37
1.37
4
Butterkist, Gu Puds, South Western Railway Sainsbury's, Argos, Habitat CRM, digital,
14
14
St Luke's
15
15
Ogilvy
16
16
Droga5
BrewDog, Pinterest, Seat Cupra
1.37
1.37
3
17
17
VMLY&R
Department of Transportation
1.22
1.22
2
18
18
Brothers & Sisters
Center Parcs, Strike
1.18
1.18
2
19
19
Harbour
Match.com
1.17
1.17
4
20
20
Forever Beta
Mambu, Decathlon
1.15
1.15
2
106.9
352
2021 (Jan - Oct):
1
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE UK / Oct 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
OMD
Government Campaign Solutions, Channel 4, Noble Foods
19.71
19.71
9
5.91
5.91
6
2
2
Mindshare
LV= General Insurance, Unilever, Sports Client
3
45
Zenith
Lloyds Banking Group, ZPG, uSwitch, Confused
8.22
5.16
4
4
3
Starcom
Vinted
3.54
3.54
2
5
4
Initiative
BUPA, NatWest Group, Amazon WFS
3.55
LV= General Insurance
3.36
3
6
6
Wavemaker
Boyle Sports, Mettle
2.87
BUPA
2.18
15
7
7
Mediahub
New Balance Europe, Pinterest
1.34
1.34
3
8
8
PHD
Redbull, Tony's Chocolonely Project
1.28
ZPG
1.05
4
9
9
Carat
Arla Foods
1.07
JD Williams
0.84
1
10
10
Total Media
MG Cars, Aqua Pura, Lintbells
0.69
0.69
4
11
11
M/Six
National Express
0.53
0.53
1
0.65
0.52
4
0.39
2
0.38
3
12
12
The Kite Factory
White Claw, Wargaming, First Vet, Pure Cremation
13
25
Electric Glue
Emmi Gruppe, Onken
0.77
Kopparberg, JD Williams, Samworth Brothers
0.57
14
13
The7Stars
15
14
The Specialist Works
16
18
Universal McCann
17
15
Goodstuff Communications
18
16
19 20
UNICEF
On The Beach
FreeSat Brittany Ferries, Purplebricks, Enterprise Alamo National rental, Honda Christian Aid, Ovo Energy, GB News
0.38
0.38
1
0.38
0.38
4
0.53
0.34
5
Spark Foundry
Fox's Confectionery
0.46
0.27
2
17
AMS Media
Nature's Bounty, Solgar
0.19
0.19
1
19
TIpi Group
Uptime
0.17
0.17
1
48.7
89
2021 (Jan - Oct):
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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