2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
8.1
8.1
27
7.3
7.3
74
2.7
2.7
11
1.3
1.3
9
0.4
0.4
6
0.3
0.3
2
0.2
0.2
9
0.2
0.2
4
0.2
0.2
6
Dole Thailand Limited Project
0.1
0.1
2
Saatchi & Saatchi
Chemical Client
0.0
0.0
1
12
Isobar
Retail Client
0.0
0.0
3
13
Brilliant & Million
Coco Max Project
0.0
0.0
1
2021 (Jan-Oct):
19.8
155
2020 (Jan-Oct):
13.9
119
42.1%
30.3%
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
Dentsu
11
11
12 13
AGENCY
RECENT WINS
TREG MQDC, Central Group, Tyson Wunderman Thompson Foods Project, Unif Thailand, DTAC Project， Ford Project Charoen Pokphan Group, PTT, Ogilvy Noble Development Public Company Limited Scotch (Chicken Essence), AIS VMLY&R Project, CP Food Solutions Project, Top Solvent, Carsome TC Pharma Various, Punthai Coffee, Grey Group Advanced Info Service Public Company Scotch Bird Nest Beverage Project, BBDO Oppo Reno Project McCann WorldGroup Zoetis Project, Twilio Project Siam Kubota, Tasuko Project, Thai Leo Burnett Oil PCL Project, Allergan Aesthetics Project Unicharm - Sofy : LINE Platform Project, Allergan Aesthetics Project, Digitas Board of Investment of Thailand (BOI) Project Asian Group Service Co Ltd Project, IRPC Project, NONGPHO Project, DDB Tiger Jewelry Project, NGG Jewelry Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
12.0
19
3.2
3.2
22
Dumex Co.,Ltd Project, Metropolitan Electricity Authority
2.0
2.0
28
Initiative
Hyundai Project, Goo.N Baby Diapers Project, Namman Muay
1.4
1.0
11
5
MediaCom
Car24, Kamillosan, Swatch Group
0.9
0.9
5
6
6
Spark Foundry
FMCG Client
0.5
0.5
1
7
7
iProspect
JSP Pharmaceutical Manufacturing, Yan wal yun
0.4
0.4
15
8
10
PHD
Chanel, Thai Health Consultant, IKEA, PTT (Petroleum Authority of Thailand)
0.6
AIA
0.4
4
9
14
OMD
0.5
Eastspring
0.3
7
10
8
Universal McCann
Tasto, Eastspring, Tyson
0.3
0.3
3
11
9
m/SIX
JD Central, Xiaomii, LH Bank Project
0.2
0.2
5
12
11
Zenith
Chemical Client
0.2
0.2
2
13
12
Wavemaker
Tera Food and Beverage, Isuzu Motor, Zen Restaurant, Variety Food
0.4
0.1
9
2021 (Jan-Oct):
21.4
132
2020 (Jan-Oct):
10.9
137
96.1%
-3.6%
2021 Creative & Media ((JanOct))
41.2
287
2020 Creative & Media ((JanOct))
24.8
256
65.8%
12.1%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
GSB Project, Unilever, Abbott, AIS Project, AIA, Brand's Suntory
12.0
2
2
dentsu X
IT Client
3
3
Carat
4
4
5
AGENCY
RECENT WINS
RECENT LOSSES
International Pet Food
Asiatic Agro
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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