2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.2
4.2
27
Samsung Electronics Taiwan Project, Coke Project
1.1
1.1
16
Dentsu
Nc Taiwan, Kingston Technology, Tomax Enterprise
1.0
1.0
11
4
Wunderman Thompson
Lian Hwa Foods Project, Fuji massage chair Project
1.0
1.0
7
5
Isobar
the glenlivet Project
0.8
0.8
11
0.5
0.5
4
0.3
0.3
5
2021 (Jan-Oct):
8.7
76
2020 (Jan-Oct):
12.3
122
-29.5%
-37.7%
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Biogen, Qualcomm TW
2
2
Leo Burnett
3
3
4 5
AGENCY
6
6
Publicis
7
7
BBDO
RECENT WINS
RECKITT BENCKISER HONG KONG LIMITED TAIWAN BRANCH Project, Line Project, Family Mart Project, Hotai and ctbc bank Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.1
2.1
7
0.7
0.7
33
0.9
0.5
34
0.4
13
0.4
14
0.1
2
0.1
1
0.1
10
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
2
2
dentsu X
3
3
Carat
4
5
OMD
5
4
iProspect
6
7
Wavemaker
Yong FengYu
0.2
7
8
Initiative
Cigna
0.1 0.2
AGENCY
RECENT WINS Chanel, Subway, Coin Master Project GU TAIWAN, Maywufa Company, KING CAR GROUP FUJIFILM Business Innovation Taiwan Co., Ltd Project, New Taipei City Government Project SKIS Bank Project, Kimpton, Philips, Harmony, Formosa Biomedical Technology Project Ferrero, Centers for Disease Control Taiwan, Kakao Page Taiwan
0.5
RECENT LOSSES
Cigna
0.4 WHOO
8
6
Mindshare
HLH, Boehringer Ingelheim Project, Brown Forman, M!dea Project, Essilor
9
9
Zenith
IT Client
0.1
0.1
2
10
10
Starcom
WHOO, IKEA Project
0.1
0.1
2
11
11
Universal McCann
Game Bean Project
0.1
0.1
1
12
12
Havas Media
Forevermark & De Beers
0.1
0.1
1
2021 (Jan-Oct):
4.2
114
2020 (Jan-Oct):
4.1
154
YoY Comparison:
4.0%
-26.0%
2021 Creative & Media ((JanOct))
12.9
190
2020 Creative & Media ((JanOct))
16.4
276
-21.2%
-31.2%
Subway
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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