2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Oct 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
GOVT
Sentosa Development Corporation
2
2
Ogilvy
Mondelez, Nestlé, Organon & Co.
3
3
DDB
4
5
5
4
6
6
7
9
8
7
9
8
AGENCY
RECENT WINS
Changi Airport Group, PUB, Hennessy Ministry of Education Project, Havas Worldwide AMAZON Project, Endowus Project, JDE Ministry of Communication and Wunderman Thompson Information CIMB Project, MOHH, Audi, English BBDO Premier League, Tripartite Alliance UOB Brand Revitalisation Project, BBH Genesis Project, Hyundai Project, Dole Food Company Project, Grey Group Resorts World Genting Project, Dole Project The Secret Little Agency StarHub
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
45.9
32.8
168
12.9
12.9
66
5.9
5.9
21
4.0
4.0
11
3.8
3.8
12
2.5
2.5
6
3.0
2.5
6
2.4
2.4
6
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2.0
2.0
1
1.8
1.8
11
10
10
VMLY&R
BAT Project, Google Project, Asian Civilization Museum Project, Colgate Project
11
11
McCann WorldGroup
Pharma Client
1.7
1.7
2
12
12
72andSunny
1.5
1.5
2
13
13
MullenLowe Group
1.5
1.5
9
14
14
Publicis
Oppo Global IMDA IMDA (Infocomm Media Development Authority) Project OR AOR, Friesland Campina Project, Visa, Samsung e-Commerce PP (SEA) Project
1.1
1.1
4
15
15
R/GA
ViewSonic
0.8
0.8
2
16
16
Isobar
Technology Client
0.4
0.4
5
17
17
Digitas
Arrow Electronics
0.3
0.3
1
18
18
Saatchi & Saatchi
FMCG Client
0.0
0.0
1
19
19
Dentsu
Entertainment Client
0.0
0.0
1
2021 (Jan-Oct):
77.7
335
2020 (Jan-Oct):
45.8
212
69.8%
58.0%
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.3
1.3
12
0.9
0.9
8
WarnerMedia Project, Disney+
0.8
0.8
12
dentsu X
HITACHI, LTD（Singapore), Ministry of Home Affairs of Singapore
0.7
0.7
9
4
Universal McCann
Sentosa Development Corporation, Association Banks of Singapore
0.7
0.7
4
6
6
iProspect
Standard Chartered Bank Project
0.6
0.6
4
7
7
OMD
Education Client
0.3
0.3
1
8
8
Havas Media
AIA
0.3
0.3
1
9
9
Wavemaker
sixmoredays (Stem Regen), NTUC Link Social Always On
0.2
0.2
7
10
10
Initiative
Luxury Client
0.2
0.2
1
11
11
Carat
IT Client
0.0
0.0
2
2021 (Jan-Oct):
5.9
65
2020 (Jan-Oct):
6.6
87
-11.3%
-25.3%
2021 Creative & Media ((Jan-Oct))
83.6
400
2020 Creative & Media ((Jan-Oct))
52.4
299
59.5%
33.8%
RANK THIS MONTH
RANK LAST MONTH
1
1
Spark Foundry
2
5
PHD
3
2
Mindshare
4
3
5
AGENCY
RECENT WINS Disney+ SEO, Expedia TV, Console Connect Chanel, Reckitt, Subway, IKEA, Tafep
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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