2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.3
4.3
7
Kiwibank, Standard Issue Global, ANZ Bank
2.5
2.5
3
DDB
Danone Project, Dole Project, ESPN Project, Bendon Project
1.6
1.6
19
4
Isobar
Villa Maria Estate
0.5
0.5
8
5
5
FCB
Manufacturing Services Brand
0.5
0.5
1
6
6
BC&F Dentsu
IT Client
0.4
0.4
2
7
7
AnalogFolk
Afterpay
0.0
0.0
1
2021 (Jan-Oct):
4.0
61
2020 (Jan-Oct):
11.6
60
-65.7%
1.7%
RANK THIS MONTH
RANK LAST MONTH
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1
Saatchi & Saatchi
NIB Project, Alcohol Client
2
2
Special Group
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mindshare
Gcash Project, Tonik Bank, Unilever, Rebisco
7.9
7.87
7
2
Wavemaker
PT Mayora, SM Development Corporation, BDO Unibank
2.5
2.53
8
3
3
Universal McCann
CDO, CITEM Manila Fame Project, JCO Donuts Project
1.6
1.64
4
4
9
Zenith
Reckitt
1.0
1.00
5
5
4
OMD
LBC, LAZADA
1.0
0.97
4
6
5
Initiative
Kopiko, Prulife UK Ph, Ninja Van Ph Project, ILOILO Project
0.8
0.76
6
7
8
dentsu X
Galderma Laboratories
0.6
0.58
8
8
7
Spark Foundry
PIK Group, Globe Telecom Inc Project
0.6
0.57
3
9
6
PHD
Chanel, IKEA, Discovery + Project
0.4
0.44
3
10
10
Carat
Kino Indonesia, Abbott Laboratories
0.1
0.06
3
11
11
iProspect
Wyeth, Levi's Strauss Inc
0.2
0.04
7
12
12
Havas Media
JV Ejercito ATL & Digital
0.5
(0.30)
3
13
13
Starcom
0.0
(1.64)
1
2021 (Jan-Oct):
13.6
60
2020 (Jan-Oct):
3.2
41
331.0%
46.3%
2021 Creative & Media ((Jan-Oct))
17.6
121
2020 Creative & Media ((Jan-Oct))
14.7
101
19.4%
19.8%
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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